Sr. Manager, Event Strategy

The Senior Manager, Events role will lead the strategy, planning, development and execution of association events that reinforce TIAA’s leadership in lifetime income and strengthen existing client relationships. This role will be responsible for owning the end-to-end event lifecycle in partnership with key internal marketing and business stakeholders.

Key Responsibilities and Duties

• Develop and execute a comprehensive association event strategy aligned with business goals, marketing initiatives and client engagement priorities. 

• Create and manage an annual association event calendar in partnership with Distribution, thought leadership and enterprise leads. Identify opportunities for new events and/or concepts to drive engagement

• Establish and maintain strong working relationships and collaboration with sales organization and business partners

• Partner with marketing, content and subject matter experts to curate thought-provoking agendas and speaker line-up that showcase institutional expertise and leadership aligning with audience strategy and reinforcing TIAA's retirement income leadership position.

• Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals. Track and analyze event performance metrics and ROI.

• Work closely with internal Event production team to ensure seamless execution and operational excellence

• Stay current on industry trends, and best practices in association events to infuse innovation and fresh thinking into our event strategy and execution

• Own post-event processes, specifically the creation of event recaps, sharing of insights with key internal partners, and leading postmortem team meetings

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Skills:

• 3+ years of working experience within event strategy

Preferred Skills:

• 5+ years of working experience within event strategy
• University degree
• Customer focused and results-driven
• A demonstrated track record in event marketing (i.e., creating event experiences and supporting campaigns)
• Ability to gain buy-in, influence and drive outcomes
• Experience creating and tracking program metrics and KPIs
• Build trust, credibility and strong relationships with internal/external customers and team members
• Excellent interpersonal, oral, and written communication skills
• Able to work effectively in a fast paced, cross-functional, changing environment
• Seasoned relationship builder able to establish effective partnerships at all levels of the organization, including senior leadership.
• Demonstrated understanding of Retirement marketplace, competitive landscape and regulatory environment.
• Successful experience in developing and implementing event plans and budget management.
• Proven ability to influence the development of effective creative concepts and marketing strategies.

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Related Skills

Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Anticipated Posting End Date:

2025-06-06

Base Pay Range: $99,900/yr - $150,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.