Senior Marketing Manager - Demand Generation

<p><strong>About Cognigy</strong></p><p>Cognigy is revolutionizing the customer service industry by providing the most cutting-edge AI workforce on the market. Its award-winning solution empowers businesses to deliver exceptional customer service that is instant, personalized, in any language, and on any channel. Through the perfect combination of Generative and Conversational AI, Cognigy’s AI Agents are shaping the future of customer service, increasing customer satisfaction, and supporting employees in real-time.  </p><p> </p><p>Our skilled #CognigyCrew are the people behind our cutting-edge technology and we are now looking for more talented people to join our global team.</p><p></p><p><strong>Why you’ll love working at Cognigy: our promise to you</strong></p><p>We empower our people to be successful as part of a diverse, passionate and respectful team who are proud to be enabling customer and employee service that is loved by everyone.</p><p> </p><p>We do this by challenging each other to succeed and being enabled to do our best work. Encouraging and supporting growth is at the heart of our success, founded on a culture of mutual respect and trust – always! It’s no wonder that the values that inspire and drive our #CognigyCrew are our 4Ts: </p><p><strong>Team</strong>, <strong>Trust</strong>, <strong>Transparency</strong>, <strong>Technology</strong>.</p><p></p><p><strong>Your new role:</strong><br/>We are looking for a motivated and experienced Sr. Marketing Manager to join our team! As a Sr. Marketing Manager, you will be responsible for building the strategy, process and content for our demand generation programs and ensuring that all marketing activities are in line with our company’s mission and standards. <br/></p><p><strong>Responsibilities:</strong> <br/>Process Management; identify, design, and document scalable processes within Hubspot and beyond that enable the marketing team to be more effective in their daily work and drive alignment within the department. </p><p> </p><ul> <li>Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations across MQLs, content, channels, and campaigns. And iterate on a continuous basis. </li> <li>Goal Setting; develop measurement plans that contain benchmarks and goals for end-to-end lead lifecycle. </li> </ul><p> </p><ul> <li>Work with Rev Ops to manage the health of our database and our lead management process. Use of the marketing database for behavior-driven campaigns to optimize lead management (marketing automation) </li> <li>Segmentation; work with Rev Ops to manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects and customer upsell.  </li> </ul><p> </p><ul> <li>GDPR – verify, implement and monitor GDPR compliance at regional level. Segmenting, and cleaning our database in adherence to privacy standards  </li> <li>Infrastructure; Work with Revenue Ops to manage the health of our database of contacts and our lead management process </li> <li>Email Management: Writing, planning and implementation of trigger and newsletter e-mail campaigns. Responsibility for collecting behavioural and response data, automating email campaigns with personalization tools. Creating email campaigns across the customer lifecycle </li> <li>You will be responsible for creating email campaigns, optimizing our email sequences (copywriting).</li> </ul><p><strong>Requirements</strong></p><p></p><ul> <li>Prior experience with Hubspot. </li> <li>Experience in Copywriting </li> <li>Experience building nurture tracks  </li> <li>Experience in building behaviour scoring and workflows </li> <li>Good knowledge of business intelligence tools  </li> <li>Ability to communicate confidently across different departments and hierarchical levels in an international environment. </li> </ul><p></p><p>Sounds like you? Come and join us!</p><p><strong>Benefits</strong></p><p><strong>Life at Cognigy: what we offer you</strong></p><p>We are an ambitious and international tech company with a great culture, and we make sure that everyone feels welcome. Our excellent benefits make us a fantastic place to work - these include:</p><ul> <li>Attractive and performance-oriented salary</li> <li>Company pension plan</li> <li>25 days paid leave, plus 5 days floating leave</li> <li>Discretionary virtual stock options plan, so you can benefit from the company’s success</li> <li>Unique opportunity to help build and shape the company, with little hierarchy</li> <li>Flexible and remote working options</li> <li>Colleague recognition, reward and celebration events</li> <li>Global Employee Assistance Program</li> <li>ClassPass membership, giving you access to a variety of fitness and wellness experiences</li> <li>Ongoing learning and development opportunities, including LinkedIn Learning</li> </ul>