Senior Manager, Content Operations

“I can succeed as the Senior Manager, Content Operations at Capital Group.”

The Senior Manager, Content Operations plays a pivotal leadership role in executing Marketing’s content strategy through operational excellence, data-driven innovation, and AI enablement.  Evolving from a traditional content management role, this position leads a high-performance team across four core functions, driving scalable, efficient, and high-quality content production.  The role is central to transforming how marketing content is created, maintained, and delivered across channels.

Operational Excellence and Strategic Leadership

• Scale and Efficiency Programs: Own and optimize the operating model for content operations. This includes leveraging a global talent model — blending in-house staff with offshore/nearshore vendor teams — to provide 24/7 coverage and cost-effective scalability.

• Cross-Functional Collaboration: Act as the bridge between Content Operations and other departments – collaborate with Marketing Strategy, IT, Digital, Legal/Compliance, Product, and Sales to deliver end-to-end solutions.

• Continuous Improvement & Governance: Implement an operational dashboard and regularly review cadence to monitor content throughput, cycle times, error rates, and capacity utilization. Use data insights to identify bottlenecks or quality gaps and drive process improvements. Establish clear governance on content updates – e.g., version control, audit trails, and content archival – to support marketing risk management and business continuity (with emphasis on process, while compliance governance is handled by adjacent teams).

• Team Development & Leadership: Build a high-performing, inclusive team culture within Marketing Operations.  Mentor and develop the direct report leaders, prepping them to take on larger responsibilities.  Foster open communication, set clear objectives, and recognize achievements to keep remote and onsite team members engaged.  Champion a mindset of innovation and accountability, so that each function continually seeks better ways to work and collaborates as “One Team” with shared goals.

Data Operations and AI Enablement

• Integrate Data into Content Workflows: Collaborate with Enterprise Data team to ensure accurate and consistent data flows into marketing content.  Establish a “single source of truth” for product data within content processes, reducing manual data entry and errors.  For example, partner with data teams to build integration with systems like Seismic and Coric, so that content updates (e.g. fund statistics in fact sheets) are automatically populated from approved data sources.  This improves content quality and speeds up delivery by eliminating duplicate data work.

• Drive Content Automation Initiatives: Lead the adoption of tools and platforms that automate repetitive content production tasks.  This includes expanding template-driven automation for items like fact sheets, pitchbooks, and utilizing content assembly platforms to generate outputs across multiple channels simultaneously.

• Embedded AI in Content Operations: Champion the integration of AI and machine learning solutions to further streamline content workflows and enhance personalization.  Implement AI tools for tasks such as content generation, copyediting assistance, auto-tagging, and performance analytics.

• Innovation & Experimentation: Serve as the marketing thought leader for content tech innovation.  Continuously evaluate emerging technologies (e.g. new AI content tools, workflow automation software) and pilot their use in Content Ops.  Set a vision for how “agentic AI” (fully autonomous content agents) might be used in future-state processes, and ensure the team is building capabilities (like prompt engineering, data training) to support these advancements.

Content Production and Editorial Leadership

• Oversee End-to-End Content Production: Direct the centralized content production team managing all recurring content updates (e.g. fact sheets, quarterly review books, QARs) and marketing collateral maintenance across channels.

• Standardize Templates & Processes: Implement enterprise-wide standards for content templates, style guides, and workflows.  Partner closely with editorial leads to ensure consistency and reusability of content across regions and channels.  This includes