Performance Data Analyst

Reporting to the Manager of Research and Insights, the Performance Data Analyst is responsible for identifying, extracting, organizing, storing, modeling, analyzing, and reporting data to support Marketing initiatives, Customer Experience (CX) initiatives, and Divisional initiatives. The primary focus of this role is to create and frame business scenarios that are meaningful and impact critical issues, aiding in process improvement and decision-making. This position involves designing and maintaining an effective approach to uncover valuable insights from large, rich datasets sourced from both internal and external origins. Additionally, the role includes the development of quantitative metrics and analysis, ensuring that the latest industry best practice metrics are considered, along with metrics and measures important to the marketing unit, the customer experience unit, and their stakeholders. The Performance Data Analyst collaborates with subject matter experts and managers to select relevant sources of information.

“This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”

Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us

• Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.

• Family Comes First: Total rewards package that promotes the idea of family first for all employees.

• Professional Growth Opportunities: Advance your career with ongoing training and development programs.

• Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.

• Trust: Work for one of the most trusted companies in Kansas.

• Stability: 80 years of commitment, compassion and community.

• Flexibility: options to work onsite, hybrid or remote available.

Compensation

$83,280 - $99,000 annually
Exempt 16

• Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid.  All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
   

What you’ll do

• Identify, extract, organize, store, analyze, report, and model data from both internal and external sources to support Marketing and Customer Experience (CX) initiatives.

• Process, cleanse, and verify the integrity of data used for analysis, and extend company data with third-party sources as needed.

• Organize and maintain databases with data joined across multiple sources, ensuring accuracy and validity of information displayed.

• Create and maintain reporting and dashboard visualizations using tools like Power BI and Tableau to support data-driven
  decision-making by division leaders.

• Analyze external and internal customer data and marketing data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Adobe Analytics), and statistical analysis tools (Python, R, SPSS).

• Provide actionable overall marketing, customer, and division data insights to address key strategic questions and track, report, and analyze the performance of customer experience and marketing activities.

• Evaluate customer interaction behavior and feedback to provide
  insights and recommendations for further enhancements to the overall customer experience.

• Model and frame business scenarios that impact critical customer-facing issues and help navigate process improvements/decisions.

• Implement automated processes for data efficiency and create PowerPoint presentations to provide analytical insights for various customer experience and marketing stakeholders.

• Serve as data subject matter expert for marketing data, customer sentiment, interactivity data, and maintain an expert understanding of analytics software.

What you need

Knowledge/Skills/Abilities

• Communication: Excellent verbal and written communication skills to effectively convey ideas. Strong organizational, communication, and presentation skills with the ability to