Lead, Consumer & Product Insights

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here.

Job Description

As the Lead, Consumer & Product Insights you will play a key role in supporting Fortune Brands’ internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.

This role focuses on understanding how consumers experience and perceive current products—and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You’ll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer satisfaction and business performance.

You’ll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role for someone who thrives on solving practical problems, connecting data to real-world outcomes, and enabling teams to make data-driven, consumer-informed decisions.

We value individuals who can Think Fast, leveraging research and analytics to guide timely product improvements; Work It Together, building strong partnerships with cross-functional teams to interpret data and drive value; and Make the Hard Call, providing grounded recommendations based on evidence and consumer need.

POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing:

Consumer Research & Analysis

• Support Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products.
• Conduct and synthesize qualitative and quantitative research to understand consumer perceptions, product use, and value drivers.
• Work with internal teams to define research questions and develop clear, actionable learning plans.
• Manage and coordinate research execution with internal partners and external agencies.

Data Integration & Insight Development

• Combine primary and secondary data to develop a complete understanding of product performance from the consumer perspective.
• Analyze consumer, competitive, and category data to identify product improvement opportunities.
• Translate findings into practical, data-informed recommendations that balance consumer value with business goals.

Collaboration & Support

• Partner closely with Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisions.
• Collaborate within agile working pods to provide insights that support iterative testing and product refinement.
• Maintain relationships with research vendors and ensure research methods meet quality and timing needs.
• Communicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next steps.

Continuous Improvement & Technical Application

• Support the adoption of new research methodologies, tools, and analytic approaches to improve efficiency and depth of insight.
• Contribute to building a repository of consumer learnings that can be shared across teams to inform future value creation efforts.
• Apply a technical, data-informed mindset to prioritize opportunities that deliver measurable impact.

Qualifications

• Bachelor’s degree in a related field required.
• 6+