Associate Manager- Field Marketing Paid Media

Role Purpose

Support Field Marketing Advisory Services through paid media management to deliver strong results for hotels participating in IHG's Field Marketing program.  

 

Essential Duties and Responsibilities 

• Understand performance objectives, develop successful strategies to achieve goals
• Knowledgeable using paid media to influence customer lifecycle (awareness through booking)
• Proactively monitor performance of campaigns
• Vendor communication and management 
• Partner with key internal resources to develop and execute campaigns (Field Marketing, Brand Teams, Analytics, Creative)
  • Ability to aggregate, analyze and pull reports 
  • Recommend new products, partners, services and any opportunities to drive overall department goals and remain competitive
• Keep daily tabs on industry trends and serve as a subject matter expert

 

Education – 

Bachelor's Degree in Business, Interactive, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience. 

Experience –

2+ years’ progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position Minimum 3 years digital media experience 

Technical Skills and Knowledge –

• Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
• Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
• Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
• Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
• Demonstrated analytical skills and research abilities.  Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.

 

Location: Hybrid Atlanta GA 3 days in the office  

 Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us. 

 At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.  IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.   

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued.  We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.   The salary range for this role is $46,226 to $70,000.00  This is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. 

**This job is also eligible for bonus pay. 

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.  

You can apply for this role through the link below (or through an internal career site if you are a current employee). 

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particu