Ben & Jerry's Associate Brand Manager, North America

Ben & Jerry's Homemade Inc.

Job Description

Job Title:

Ben & Jerry's Associate Brand Manager

Department:

Marketing

Reports To:

Nelia Horikawa – Senior Brand Manager, North America

FLSA/EEO:

Exempt/02

Level & Zone:

WL1C

Prepared Date:

12/19/2024

About Ben & Jerry’s:

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever with the remainder of an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. In 2025, Ben & Jerry’s, alongside all Unilever-owned Ice Cream brands, will transition to new ownership, the options for which are currently under exploration.

Ben & Jerry’s has an inspiring ambition, aiming to be a 1.4M€ brand by 2027. We are focused on growing our top markets, while continuing to support and develop our new and maturing markets across Europe, Southeast Asia, Central & South America, Australia & New Zealand. This translates into a high-paced growth environment married with an uncompromising grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission that are reflected in our KPI’s:

Social mission: We initiate innovative ways to improve the quality of life locally, nationally and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions Economic mission: We operate our Company for sustainable, profitable financial growth

Job Summary:

Ben & Jerry’s is looking for a creative, driven, empathic, analytical, and organized Associate Brand Manager to join our mission and use our business to create progressive change in the world while making the best possible ice cream.

This position will primarily work with the Senior Brand Operations Manager to deliver brand marketing strategy, plans & business results for North America specifically focusing on consumer promotions; trade toolkit strategy, development & storytelling; product & performance marketing for Ben & Jerry’s Pints; go-to-market strategies & asset development, demand forecasting, marketing budget tracking, general P&L management, and day-to-day responsibilities on the US Brand Marketing team. The role will require expert project & timeline management skills and require close interaction with Brand, R&D, operations, integrated marketing, graphic design, supply chain, procurement, finance, legal and regional brand teams, to deliver products on time and in full in country with continued in-market support and optimization. Responsibilities encompass key aspects of the business including Product, Packaging, Proposition, Pricing, Promotion & Placement across the complete B&J’s North American portfolio. We are looking for a candidate who is comfortable to work collaboratively & autonomously, cross functionally, and across global regions to deliver Marketing programming and innovation to agreed timelines.

Essential Duties and Responsibilities: 

This role includes the following duties and responsibilities, but additional requirements may be assigned as needed. Working with the Senior Brand Manager of North America to drive insights into action, lead strategic planning and creative programming, and partner cross-functionally to influence key growth pillars for Ben & Jerry’s.

Our goal is to drive business growth and value by building lasting relationships with our fans through our amazing ice cream and our values-led business model. You will do this by driving awareness and trial of new products, engaging fans with our brand across the marketing funnel, and developing compelling tools & stories for our customers. This role will demonstrate leadership in progressive values and deliver the fun and irreverence that define Ben & Jerry’s.

• CONSUMER PROMOTIONS
  • Lead the consumer promotions strategy, planning, and execution, partnering with internal teams and external agencies and ensuring linkage with our digital marketing activations.
  • Work with Customer Strategy & Planning in the development of channel/retailer-specific marketing programs that support quality execution, leverage in-market learning and meet business objectives.
  • Ensure holistic full-funnel strategy execution through flawless communication of plans to all