Senior Revenue Marketing Manager - Growth & Lifecycle Campaigns

Job Title: Sr Revenue Marketing Manager - Growth & Lifecycle Campaigns

Location: United States (Atlanta or Remote)

Focus: Digital Campaign Management 

THE OPPORTUNITY:

At Salesloft, we're not just building a company; we're cultivating a culture of excellence where top-tier talent thrives. As we execute along this journey, we're looking for an experienced digital campaign manager to join our team and play a pivotal role in both the strategic development and execution of our digital growth and lifecycle campaigns, directly contributing to our company's pipeline goals.

ROLE OVERVIEW:

As the Sr Digital Campaign Manager on our Growth & Lifecycle team, your primary focus will be to develop and lead global digital campaigns that span the whole customer lifecycle, from new logo acquisition to customer adoption and retention. You'll work closely across teams to develop and manage digital campaigns that drive awareness, pipeline and revenue growth for Salesloft’s Revenue Orchestration Platform.  

WHAT WE’RE LOOKING FOR:

• Relevant Experience: With a minimum of 5 years of experience in B2B digital marketing, preferably SaaS, you thrive equally in defining digital strategies and executing campaign plans. You’ve demonstrated success in developing and implementing strategic, personalized, and data-driven campaigns that attract and convert high-quality leads, fueling the growth of pipeline and revenue.
• Strategy + Execution: More than just a strategic resource, you excel at managing projects and executing campaign plans, ensuring  digital campaigns are not only well thought out, but implemented at a high level as well. You’re equally skilled at developing a strategic and data backed POV as you are working across teams to align content, creative, vendors and more.
• Content Across Teams: You already know that relevant and valuable content is the lifeblood of digital marketing. You prefer to be at the center of the strategic development and production of high performing content because you understand how critical it is to the ultimate success of our campaigns. Working closely with our creative, content, and product marketing teams, you’ll help lead strategy and ensure our campaigns have the content needed to attract and engage target audiences.
• Data-Driven Mindset: You have a knack for data interpretation and reporting, leveraging insights to optimize digital campaigns and drive results. Your ability to analyze data and make data-driven decisions is crucial for collaborating effectively across Salesloft.
• Analytical & Collaborative: You thrive in a collaborative environment, leveraging diverse resources to find answers and solutions. Comfortable working closely with ABM and Integrated Campaign leaders, you excel at building strong relationships across teams and influencing stakeholders with analytics to achieve shared goals. 
• Process & System Orientation: You possess advanced knowledge of marketing program management systems, processes, and reporting tools. Your familiarity with tools such as Google Analytics, Marketo, Salesforce, and account-based platforms like 6sense is essential for building a scalable revenue generation engine.
• Innovation & Optimization: You're driven by a desire to continuously improve and innovate, leveraging data analytics and market insights to refine strategies, tactics, and processes. Your experimentation mindset and willingness to test new approaches and technologies are critical for driving revenue growth.
  
  

THE TEAM:

Salesloft's Revenue Marketing team is composed of passionate B2B marketing professionals dedicated to transforming the buyer-seller dynamic. We're smart, analytical, and driven by a shared purpose to deliver exceptional results. As part of our team, you'll lead by example, embodying our core values of Lead with Humility and Respect, Earn Customer Trust, Redefine What’s Possible, and Deliver Big Results.  

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation and immerse yourself in our company culture.
• Initiate 1:1 meetings with your manager to align on goals and objectives.
• Review current target demographics, segments, target account lists, as well as Salesloft positioning and messaging.
• Get up to speed on Salesloft’s GTM campaign strategy framework.

WITHIN THREE MONTHS, YOU’LL:

• Thoroughly assess our growth and lifecycle campaigns and develop an initial roadmap for both low hanging fruit and longer term optimizations.