General Manager, Vice President
2UAbout the role
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
We’re seeking a dynamic, entrepreneurial, and strategic leader to serve as the VP/General Manager responsible for a portfolio of 2U’s key university partnerships. This role is responsible for the overall ownership, growth, and success of 2U’s partnerships. The ideal candidate will bring exceptional relationship-building skills, deep business acumen, and a proven ability to drive revenue growth and business results across multiple dimensions.
Key accountability areas include managing partner contracts, driving strong partner sentiment, and ensuring the retention, growth, and health of a degree portfolio. This leader will play a critical role in aligning internal and external stakeholders, identifying new opportunities, and fostering a collaborative, results-driven partnership.
Partner Sentiment
Key Drivers: Strategic Relationship Management, Executive Stakeholder Engagement, Proactive Communication & Resolution, Risk Mitigation
- Serve as the primary relationship manager for partners, building deep, trusted partnerships with Dean/Provost-level and other senior leaders.
- Act as the escalation point for complex issues, ensuring timely resolution and maintaining a high level of partner satisfaction.
- Maintain awareness of partner sentiment through regular check-ins, feedback loops, and proactive communication, driving continuous improvement.
Understand and address partner concerns swiftly to preserve long-term collaboration and satisfaction.
Portfolio Management & Contracting
Key Drivers: Revenue, Strategic Portfolio Management, Lifecycle & Compliance Management, Risk Mitigation & Governance, Negotiating
- Strategically manage the health and performance of the partner's portfolio, with a focus on growth, innovation, and long-term sustainability.
- Regularly review portfolio metrics and performance data to drive improvements and inform strategic decisions.
Align product offerings with partner strengths and market demand to optimize enrollment and academic quality.
- Own the strategic development, review, and negotiation of partner contracts to ensure alignment with 2U’s business objectives and the partner’s goals.
- Ensure adherence to contractual obligations and manage renewals, amendments, and expansions to support long-term partnership viability.
Mitigate risk by maintaining oversight of compliance and identifying potential contractual challenges early.
Deliver Program Enhancement Strategies
Key Drivers: Strategic Planning & Execution, Revenue Enablement
- Design, implement, and continuously evolve strategies in close collaboration with university stakeholders to unlock sustainable program and revenue growth.
- Lead cross-functional planning efforts, ensuring seamless alignment between program enhancement strategies, partner goals, and internal operational priorities.
Stay ahead of educational trends and competitive dynamics to inform strategic pivots, enabling the timely adaptation of enhancement strategies to meet evolving market demands.Champion and support the execution of strategic revenue-driving initiatives, ensuring internal teams are equipped to land and scale impactful strategies.
- Focus execution on measurable outcomes that enhance the value delivered to partners, supporting long-term institutional success.
Education and Experience:
- Bachelor's degree required; Master’s preferred
- Demonstrated expertise in a variety of the field’s concepts, practices and procedures
- 7-10 years’ experience managing external clients/partners and leading large scale internal operations
- Record of success with entrepreneurial approach to building and sustaining effective partnerships and business operations in both dynamic matrix environment and established environment
Other Attributes That Will Help You In This Role:
- Confident decision-making abilities and an ability to lead people in order to get results
- Proven success in a matrix management environment
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