Sales Business Advisor (Akron, OH)

 

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Professional area: Sales
Location: Akron, OH (Ohio)

Professional Level: Experienced

Reporting to: District Sales Manager

Role: Permanent

Sales Business Advisor (Akron, OH)

What This Position Is About - Purpose
This role is to ensure the retailer understands the relevance of the tobacco category to their business, how it drives sales of other categories and the opportunities that tobacco offers their business.

Areas of Responsibility

Route Planning & Execution Planning
 

• Be heavily involved in the setting of all respective territory objectives in relation to the market priorities.
• Deciding where is best to complete the individual activities and what activities should be completed in Outlets.
• Arrange spaces of effective communication with the customer to ensure dedicated time for business presentations.
• Use "JTI customer prioritization" to determine visit frequency, when planning and integrate proactive plans to have more visits with the most important customers.
• Planning calls based on sales data (market and outlet) and understanding of customer needs.
   

Strategic Insights & Business Advice
 

• Analyzes factual data from respective territory to support local knowledge and find opportunities for future planning.
• Analyses JTI objectives performance for future planning.
• Collects total category sales data and analyses competitor's performance to find opportunities for JTI.
• Observe effectively the competitor, retailer and all category activity (not just Tobacco category) in store.
• Collects pricing information for Tobacco Category.
• Provides regular updates to prioritized customers on total tobacco performance and presents opportunities for future growth for both parties.
• Tactically uses business information (JTI and retailer) to strengthen selling arguments.
• Work with outlets, advising them how to improve the opportunity of tobacco consumers across the store.
• Educates and influences outlets on the best way to manage the tobacco category.
   

Negotiation & Selling Process (Triple Win)
 

• Negotiates autonomously sell in / out contracts to the benefit of JTI in the respective territory.
• Reduces or rewards autonomously payment to outlet based on contract compliance. Uses data to inform outlet on performance versus contract agreements.
• Checks compliance standards versus contractual agreements.
• Ensures recommended selling price points of JTI products are correct.
• Proactively uses category based arguments to drive retailer and JTI business and satis