Sr. Manager, Content and Community

Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Tech informs, educates, and connects the technology community through world-class research, training, events, and media. A vibrant community of over 1,000 colleagues across 19 locations, we’re dedicated to inspiring the tech community to design better, to build better.

Which is why w champion you, the individual, to make an impact through change and innovation. Life at Informa means more freedom and fewer barriers. Our entrepreneurial spirit runs deep, encouraging our team to stick their hands up to spark innovation or get stuck in to deliver amazing results. It’s time to feel the impact of your work and enjoy making a difference. Are you ready to start your future, today?

ICMI and HDI are long-standing, respected brands that support market-leading, community-focused education and events. The Senior Manager will work to facilitate engagement between current influencers, thought leaders, and community members and seek ways to engage new members to grow the community. Means of engagement include social media outreach, regular editorial content, global awards programs, a community member platform (HDI Connect), influencer marketing and relationship building, weekly newsletters, and local chapter events. He/she will leverage their superior community engagement and management skills to develop and execute programs with specific KPIs for success.

Job Description

Job Overview 

The Sr. Manager, Content and Community works as an integral part of a collaborative community and content team that is responsible for engaging and educating the contact center, technical support, and service management communities. 

The responsibilities for this role include engaging with external community members, managing influencer/ambassador relationships, working closely with the internal editorial and marketing teams, engaging with our community platform and collaborating with other community managers across the business.

The Sr. Manager, Content and Community will also serve as the product manager for HDI and ICMI’s sponsored content programs. Working closely with the Senior Content Writer, Sponsored Programs and sales team, you will ensure our sponsored programs are in tune with sponsor content needs and delivered to scope and on time.

Job Objectives

• P&L Management: You will manage the revenue and expense targets for our sponsored content and advertising programs. Experience managing budgets is critical.
• Team Management: You will support a team of content management leads, successfully harnessing and focusing their competencies and delivering positive outcomes via a positive culture
• Grow the audience/database: In collaboration with the marketing and content teams, your efforts and campaigns will influence our known, engaged, marketable audience - growing it in volume and depth at every touch point.
• Increase social influence: Directly through the brand’s primary social accounts and indirectly through driving amplification from each community’s key influencers, increase brand awareness and traffic to the websites. Progress will be measured by:
  • KPIs aligned with each post’s reach and amplification, including social share of voice and network referrals
  • Audience growth/reach
  • Newsletter sign-ups
  • Website traffic and engagement including page views, unique visitors, etc.
• Increase registration for and engagement with events and training: Drive community participation and attendance at HDI and ICMI hybrid conferences and training. Core measurement would be conversion to paid training and/or conference registrations.
• Deliver on program targets for sponsored content revenue: In collaboration with content lead, sales and delivery teams, work to meet budget targets for each brand and ensure programs deliver on lead and content quality expectations.

Day-to-Day Responsibilities

• Through P&L and team management, product manage the digital revenue aligned with each brand’s sponsored content and advertising programs.
• Serving as a key voice for the brands, build rich relationships with community members. This will involve understanding industry needs; identifying community leaders and empowering them to contribute to the community; and coordinating community oriented virtual and live activities that bring our brands to life.
• Collaborate with t