Senior Product Marketing Manager, Public Sector
GitLabAbout the role
The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab.
Overview of the role
The Senior Product Marketing Manager, Public Sector has the same responsibilities as other Senior Product Marketing Managers but specializes in the United States Public Sector market.
As a Product Marketing Manager, Public Sector, you will work to bring your knowledge and experience of marketing to the Public Sector (such as the Federal Government) to help shape our go to market (GTM) strategy, messaging and execution. You will partner closely with our marketing, product management, engineering, field enablement, sales teams and partners to help them address the unique requirements of this market.
What you'll do in this role
Who, Where and Why
- Research and define our key buyer and user personas, their specific needs, pain points and goals that we can help address.
- Research, document and operationalize particular customer use cases as well as problems that GitLab solves.
- Identify and define the key value drivers which differentiate GitLab in the market.
- Partner with sales, product management, customer success, marketing and engineering teams to refine and evolve our product roadmap.
What?
- Develop product marketing collateral such as message houses, website pages, blogs, white papers, webinars, videos, decks and data sheets supporting the buyer's journey communicating the value of GitLab.
- Participate and contribute to field and industry events as a GitLab evangelist and thought leader.
- Develop and deliver product, market and industry-specific enablement to the GitLab field teams.
- Create campaign messaging and content as required to support ongoing marketing initiatives.
Proof
- Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition.
- Document and demonstrate GitLab value in analyst market research reports.
- Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.
- Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
- Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.
- Research and track overarching market trends and patterns.
We're looking for
- At least 5 years of product marketing experience marketing and selling public sector services.
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially the processes and controls typically found in large regulated industries such as public sector and financial services.
- Experience marketing and selling to the US Federal Government, (e.g. to Department of Defense and Civilian Agencies etc).
- Experience around GSA, Federal procurement and the various buying vehicles to enable growth in software sales via our distribution partners.
- Outstanding English communications skills to explain and translate complex technical concepts into simple and intuitive communications.
- Able to co-ordinate across many teams, to iterate and deliver results in a fast-moving startup environment.
- Proven experience being self-directed and working with minimal supervision.
- Data-driven, use data to measure results and inform decision making and strategy development.
- Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
- Experience with Software-as-a-Service (SaaS) offerings.
Bonus
- Experience with open core software.
- A security clearance is a plus.
- Ability to use GitLab.