Global Content Lead

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The Global Content Lead plays a pivotal role in supporting the Chevrolet global markets by driving the cohesive planning and execution of high-impact asset packages for international nameplates. The Global Content Lead is responsible for leading the cohesive planning and execution of global asset packages for international nameplates, ensuring that the materials created resonate with the brand’s diverse global audience.

The Global Content Lead is a key role within the Brand Strategy organization who collaborates with internal (product marketing, brand strategy, performance, global brand leads) and external (ad agencies and vendors) teams to ensure advertising deliverables and assets are executed on time, within budget, meet global brand standards, and drive strategic business outcomes for the markets.  This collaboration ensures that all content deliverables are executed seamlessly, meeting deadlines, adhering to budget constraints, and consistently aligning with global brand standards. 

The Global Content Lead will support the Global Brand Strategy Manager. This role requires creativity, project management skills and analytical thinking with an emphasis on collaboration to contribute effectively to the company's global marketing strategies.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

• Support the development and implementation of a consistent Global Brand Strategy across international markets, ensuring the strategy is clear, consistent and resonates with audiences to drive desired outcomes
• Support global teams with insights and resources that drives effective planning, creation and execution of launch campaigns 
• Ensure all content materials comply with legal standards, industry regulations, and brand guidelines
• Coordinate and integrate Global input into key brand moments
• Facilitate the exchange of information and assets and foster the integration between global leadership with international markets 
• Recommend and present solutions to management and other key stakeholders as requested on brand strategy and global topics.
• Lead global meetings, report preparation and project documentation.

ESSENTIAL QUALIFICATIONS/REQUIREMENTS

• Bachelor's Degree in Marketing or related field
• 5+ years of advertising experience required; automotive industry or relevant sectors experience preferred
• Strong project management abilities with attention to detail
• Excellent written and verbal communication skills
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in advertising platforms, digital marketing tools, and analytics software.
• Experience with both traditional and digital advertising channels.
• Creative thinking with a strong understanding of branding and visual communication.
• Ability to work collaboratively in a dynamic, fast-paced environment, adapting to manage multiple priorities and fostering a culture of inclusion

• Proficiency in managing relationships with external agencies and internal cross-functional teams.
• Expertise in cross-cultural communication and collaboration with global stakeholders.

• Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences.
• Regularly participate in global meetings which may be outside of core business hours due to local market time zones.
• Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.
• 10% Travel Required- Domestic and International

Additional Job Description

This role may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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