Marketing Assistant

Marketing Assistant

Essential Duties and Responsibilities:

• Manage the leasing up and leasing process for a Tax Credit Community in the most efficient and profitable manner possible given existing market conditions consistent with the goals and objectives.
• Build a strong waiting list and increase traffic to the property. This community is specifically designed for individuals aged 62 and older, and to attract qualified residents and ensure successful occupancy.
• Partners with leadership and community managers implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including the use of online advertising, corporate and property websites, SEO/SEM, social media, referrals, signage, outreach and email marketing, and other tactics, and appropriately selects marketing techniques that fit the property’s desired resident profile and market conditions.
• Effectively understand and operate the company’s various software programs.
• Prepare all application-related paperwork for seniors qualifying for LIHTC programs in an accurate and timely manner.  Be able to explain all application documents to new applicants.  Ensure that all application packages are free of errors prior to forwarding to Property Manager.
• Ensure applicants are selected from the waitlists appropriately and waitlists are maintained properly.
• Will ensure that applicants are matched to the affordable program which bests fits their needs and that all program regulatory requirements are met.
• Participate in company training classes and meetings as required.
• Assist on-site Assistant Community Managers in all move in paperwork, touring and telephone techniques.
• Responsible for accurate and timely completion of all daily, weekly and monthly leasing reports and other information as directed.
• Ensure move-in procedures are followed by each CHAI community.
• Focus on high levels of customer service for prospects, applicants, and vendors
• Adhere to all local, state and federal housing requirements as it relates to leasing and management of the property.
• Ensure that all properties in the portfolio maintain a 2% vacancy rate or less and that all vacancies are assigned to an applicant within five days of move out for those properties with a wait list.
• Must understand current market conditions
• Must be able to tour the Communities, including climbing stairs on a regular basis
• Must be available to assist with after-hours emergency situations
• Conduct property inspections for cleanliness of tour route (interior and exterior), including vacant unit before showing the unit.
• Inspect grounds for curb appeal
• Build rapport and follow up with applicants and potential applicants
• Lead tours
• Assist prospects in completing application paperwork
• Oversee leasing of multiple properties.
• Monitor leasing administration
• Oversee completion of all necessary application paperwork
• Maintain thorough knowledge of Leasing Procedures and each Tenant Selection Plan
• Other tasks or duties assigned by supervisor.