Associate Director, Advancement Digital Marketing

About the University of Denver
The University of Denver (DU), a private university, is the oldest independent university in the Rocky Mountain region, with approximately 12,900 students in undergraduate and graduate programs. DU is classified as an R1: Doctoral University.

At the University of Denver, we’re doing higher education our way: authentic to the Rocky Mountain Wests confident optimism and pragmatic independence. It sets us apart. We’re preparing young people to be the solutions in their own stories, empowering them to face uncertainty with confidence and uncommon sense.

We’re fiercely ambitious and forward-thinking, surpassing all expectations to redefine success and how to achieve it. And we’re true to our mission as a top-tier private institution dedicated to making the world a better place – contributing to our communities and making positive change in the world.

About DU Advancement
The Denver Difference campaign is our most ambitious campaign yet. It marks a dramatic shift in conventional thinking about what the university experience can and should be. DU is setting the bar with our approach to higher education, developing and preparing students to be successful in life in every way. The University of Denver is building an advancement enterprise that mirrors the excellence and innovation of our great institution. Inclusive of alumni relations, development, and student and alumni career services, DU Advancement is building and fostering a culture of deep engagement and philanthropy in support of our bold vision.

The University of Denver and DU Advancement deeply value inclusive excellence, recognizing that its success depends on how well it values, engages, and includes the rich diversity of constituents. As a part of that effort, we are continuing to grow a team of inclusive, collaborative, inquisitive, innovative, ethical, and transparent advancement professionals who possess deep mutual respect for one another and for our shared profession.

About the Advancement Campaigns Team
The Campaigns Team, led by the Associate Vice Chancellor for Campaigns, plays a pivotal role in driving the success of the University’s comprehensive campaigns and beyond. This team is responsible for strategizing and executing all campaign-related activities, ensuring the institution’s goals are advanced externally. This is accomplished through crafting experiences that increase the philanthropic commitment and engagement of the University of Denver’s community, including students, alumni, parents, faculty, staff, and friends through strategic events and on-brand communications and marketing strategies.

Position Summary

Reporting to the Senior Director, Advancement Marketing and Creative, The Associate Director, Digital Marketing within DU Advancement will serve as a key partner in leading and executing digital marketing strategies that support a wide range of Advancement communications. This role encompasses the development and management of digital marketing projects across email campaigns, landing pages, website content, paid media, and social media platforms. The Associate Director will collaborate closely with cross-functional teams to create and execute communication plans for events, solicitations, campaign messaging, leadership announcements, and more. Their expertise will be integral in ensuring that digital channels effectively promote The Denver Difference campaign to alumni and donor audiences, enhancing engagement and awareness while building meaningful relationships.

In addition to strategic digital marketing development and execution, the Associate Director will supervise the team’s Digital Communications Coordinator, supporting professional development and ensuring priorities are clearly communicated. This role will also manage external relationships with vendors when necessary, ensuring the timely and successful delivery of services and projects. This position requires strong collaboration with various stakeholders across both Advancement and campus to maintain a cohesive, compelling and consistent digital experience for constituents, ensuring that the constituent journey is seamless across all channels.

This position will also serve as a lead in executing the Salesforce Marketing Cloud roadmap built by the Advancement team as we continue implementation of the platform. The Associate Director will be working collaboratively with campaign team leadership to identify opportunities based on organizational goals, build and test within the platform and launch initiatives by the designated date. This will include journey building, audience development, AB testing, AI tools and more.

The Associate Director will play a pivotal role in developing and implementing content marketing strategies that align with the broader goals and obj