Senior Associate, Marketing Campaign Strategy

Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

 

Who we are:

As a part of the broader marketing organization, the Wayfair Integrated Marketing team is responsible for increasing awareness and establishing deeper connections with our consumers through omni-channel campaigns and key storytelling moments, further fueling our marketing flywheel. Within this team sits Marketing Campaign Strategy, tasked with bringing to life omni-channel strategies for promotional events, brand campaigns, and seasonal go-to-market plans. We aim to create consumer interest, increase brand awareness, drive traffic, and build brand affinity.

This role will report into the Manager, Marketing Campaign Strategy to support the end-to-end production of omni-channel campaigns across Wayfair North America with a focus on promotional/sales campaigns (e.g. Labor Day Weekend, Black Friday). In addition, you'll work cross-functionally with Marketing, Creative, Brand, and Promotions teams.

Along with driving seamless project execution in a fast-paced, fiercely prioritized environment, the role will also focus on campaign reporting and performance analysis to inform future project and business decisions. The Marketing Campaign Strategy team has a robust list of exciting, impact-driving initiatives on their roadmap for the year and is looking for someone equally as enthusiastic about the opportunity to hit the ground running.

 

What you’ll do:

• Project management & day-to-day execution for multiple promotional campaigns - responsibilities include, but are not limited to: clear, timely and effective progress on campaign planning, consolidating feedback for creative delivery, organizing campaign assets for efficient and on time launches, and running dashboard communications and recap creation to have a holistic campaign view.
• Collaborate effectively with numerous internal and external partners to stand up omni-channel campaigns; this includes but is not limited to: Promotions, Marketing, Creative, Creative Operations, Merchandising, and Brand teams.
• Drive operational efficiencies and process improvements for the team.
• Creative management, providing creative feedback and consolidating creative feedback from multiple stakeholders.
• Performs a variety of production-related and project-management-related coordination tasks in support of  online advertising, including gathering creative elements needed for campaigns, analyzing results, and providing suggestions based on working knowledge of advertising and marketing fundamentals
• Share learnings with relevant cross-functional leaders by compiling campaign-specific recaps.

 

What you’ll need:

• Bachelor's degree in a relevant field with a strong academic record.
• 3+ years prior work experience in a marketing / project management / business environment; retail or home decor space preferred.
• Experience with promotional strategy preferred.
• Strong written and verbal communication; excellent collaboration skills.
• Detail-oriented mindset.
• Experience managing and coordinating projects start to finish.
• Savvy, quick & creative thinking - comfortable in a dynamic, sometimes ambiguous, fast-moving environment.
• Flexibility - can adapt to changes in priorities nimbly and manage multiple projects/tasks simultaneously.
• Attitude of a true team player – positive, enthusiastic, willingness to learn and self-motivating/self-starting.

 

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-lea