Director, Web & Digital Experience

Overview

Role Overview 

 

The Director, Web and Digital Experience leads Hyland’s global web strategy as a core component of the marketing growth engine. This role ensures the website is a high-performing platform that drives pipeline creation, accelerates buyer journeys, and delivers measurable business outcomes. 

 

Partnering closely with Demand Generation, Marketing Strategy & Operations, Product Marketing, and Sales this leader aligns digital experience strategy to brand recognition, revenue goals and go-to-market priorities. The role also drives modernization of Hyland’s digital presence through AI-enabled capabilities, data-driven decision-making, and continuous optimization. 

 

 

Key Responsibilities 

Website Strategy & Pipeline Impact 

• Define and lead global website strategy aligned to growth, pipeline, brand and customer experience goals 

• Establish the website as a measurable contributor to pipeline creation, progression, and conversion 

• Leveraged focused GEO/AEO approaches to keep Hyland top of mind in key online topics 

• Strategically help establish Hyland’s brand and evolving category in market on our web properties. 

• Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement 

Performance & Optimization 

• Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution 

• Establish KPIs, reporting, and operating rhythms aligned to marketing’s performance model 

• Drive continuous optimization through testing, personalization, AEO/GEO, SEO, and data-driven experimentation 

Digital Experience & Journey Integration 

• Enable seamless, end-to-end buyer journeys from engagement through conversion 

• Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity 

• Align website experiences to campaign strategy and sales engagement 

Cross-Functional Alignment & Operating Model 

• Partner across marketing, sales, and regional teams to support integrated execution 

• Balance centralized strategy with regional needs to drive consistency and scale 

• Provide visibility into website performance and digital engagement trends 

Content, Technology & Innovation 

• Oversee content governance, UX, and information architecture to ensure consistency and usability and optimized for AEO/GEO 

• Evolve the web technology ecosystem (CMS, analytics, personalization, experimentation) 

• Leverage AI and emerging technologies to improve speed, personalization, and performance 

Leadership & Operational Excellence 

• Lead and develop a high-performing website and digital experience team 

• Establish scalable processes, governance, and best practices 

• Drive a culture of accountability, experimentation, and continuous improvement 

Experience & Qualifications 

• 10+ years in digital marketing, website strategy, or digital experience leadership 

• Demonstratable experience with keeping pace of AEO/GEO needs 

• Proven success driving website performance tied to pipeline, engagement, and business outcomes 

• Experience aligning digital strategy to revenue and full-funnel marketing execution 

• Expertise in website strategy, UX, SEO, analytics, and conversion optimization 

• Familiarity with personalization, ABM, and marketing technology platforms 

• Strong cross-functional leadership and stakeholder management skills 

• Experience leading digital transformation and leveraging AI to improve performance 

 

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with