Small Business Card Acquisition Initiatives Sr. Product Manager

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

 

Job Description:

This job is responsible for managing Small Business Card acquisition initiatives end-to-end from insights, research, business case, implementation to performance reporting and drive growth across our Small Business acquisition channels. This individual will play a central role in ideating campaigns/offers, identifying targeting opportunities, and influencing strategic decisions that shape how we acquire and onboard new small business clients.

Key responsibilities include conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Responsibilities:

• Champion the build & launch of new capabilities like gaming prevention, pre-qualification and landing page optimization
• Responsible for managing performance across digital, financial center, call center and marketing channels to uncover trends, drivers, and improvement opportunities
• Optimization through regular A/B testing
• Analyze and mine campaign and offers performance data to inform strategy development and execution.
• Build and maintain dashboards, performance, recurring and ad‑hoc reports that inform leadership decision‑making.
• Establish measurement frameworks to assess the impact of offers, campaigns, and channel initiatives
• Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
• Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
• Manages risk through implementing and monitoring effective controls in partnership with key support partners
• Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
• Develops and influences product strategy, driving products to provide comprehensive solutions across the bank

Required Qualifications:

• Demonstrated strategic planning/product management skills
• Strong analytical skills with breadth of view
• Negotiation skills
• 7+ years of relevant experience
• SAS/SQL

Desired Qualifications:

• Ability to analyze and take action on data
• Skilled in creating visually pleasing, executive level presentations in Microsoft PowerPoint that ef