Director, Targeted Marketing Channels

 

Work Location Type: Hybrid 

 

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. With 2023 sales of $16.5 billion, we’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

 

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a 2024 Glassdoor Best Place to Work and a Great Place to Work-Certified™ company, we’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.

 

 Compensation

The anticipated base pay compensation range for this position is $145,700.00  to $242,800.00.  This position is eligible for participation in our short-term incentive program in accordance with the terms of the applicable plan.

 

The range provided is not a guarantee of compensation.  The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.  The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above. 

 

 

Position Details

 

 

The Director, Targeted Marketing Channels role provides leadership and direction in the execution of strategies to maximize efficiencies & return for mid-funnel marketing channels primarily including:  Direct Mail, Email, & Sales Collateral

 

Responsible for setting strategic direction and leading the successful execution of mid-funnel marketing campaigns to drive profitable return on investment- combining knowledge of Industrial Maintenance Repair and Operations products and customers with deep channel expertise.

 

Oversee a marketing spend budget, with high potential growth in the next 2 years.

 

Works across functions and business units to provide strategic direction & expertise related to channel effectiveness.

 

This role is based in our Lake Forest and Chicago offices and reports into the VP, Marketing

 

 

You Will

 

• Lead a team of 10+ employees, responsible for leveraging mid-funnel marketing channels to drive growth.
• Manage external partner relationships for mid-funnel marketing channels · Create testing frameworks and processes to achieve measurable results at scale.
• Optimize (cost & effectiveness) the delivery of marketing campaigns and programs to achieve defined strategic marketing goals
• Execute multi-channel campaigns that achieve defined marketing goals & objectives across email, direct mail, & sales collateral.
• Oversee and manage the budget, growth and optimization of current programs and identify and evaluate new program opportunities.
• Collaborate across marketing teams and broader business to ensure multi-channel marketing campaigns are executed effectively to create seamless customer experiences.

 

 

You Have

 

• Bachelor’s degree in Business, Marketing, Management or related disciplines, MBA preferred
• 10+ years of equivalent work experience. · Demonstrated leadership to manage, develop and refine the technical and leadership capabilities of employees.
• Knowledge of Maintenance Repair and Operations Products and Customers in addition to marketing within a complex matrix organization.
• Proven experience negotiating, managing and directing large external partner relationships to deliver on results.
• Management and technical experience in print, mailing, & email.
• Proven leadership skills to drive changes through