Marketing Leader

  Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless products that are an integral part of your everyday life possible for over 100 years. From vegan food to resource-efficient buildings to solar cells, we develop sustainable solutions that change the future.   To strengthen our team in San Diego, we are looking for you as a(n) Marketing Leader.

 

The Marketing Leader for Wacker Biopharma is responsible for developing and overseeing the execution of the marketing plan for driving market share gain in the development and manufacturing of Biologics including but not limited to Microbial Proteins, pDNA, mRNA and other therapeutics and related workflows. This includes segmenting the market, developing targets and aligned value propositions and channel campaign focused on driving business throughout the commercial funnel. Reporting directly to Global Head of Commercial, this role drives strategic marketing initiatives, leads market insight activities, and partners cross‑functionally to enhance Wacker’s overall value proposition across the industry.

 

Key Responsibilities

Strategic Marketing Leadership

• Define, implement, and continually refine the global marketing strategy for Wacker BioPharma.
• Develop cutting-edge, multi‑channel marketing campaigns that elevate Wacker’s market presence and support commercial objectives.

 

Market Intelligence & Competitive Analysis

• Conduct detailed market, customer, and competitor analyses to identify emerging trends, growth opportunities, and potential risks.
• Translate insights into actionable strategies that support commercial objectives and innovative initiatives.

 

Brand Positioning & Value Proposition

• Collaborate closely with the commercial team, corporate communications, and innovation teams to craft and optimize a compelling value proposition for Wacker’s BioPharma services.
• Ensure consistent messaging and brand alignment across all communication channels and materials.

 

Events, Trade Shows & Industry Presence

• Lead the planning, management, and execution of Wacker’s presence at industry trade fairs, congresses, conferences, and exhibitions.
• Represent Wacker at key global industry events, strengthening relationships with partners, customers, and thought leaders.
• Ensure strategic participation that maximizes visibility, lead generation, and brand impact.

 

Campaign Performance & Reporting

• Monitor, track, and report on the effectiveness of marketing activities, campaigns, and event performance.
• Derive optimization measures to continuously improve marketing ROI and operational efficiency.
• Implement KPIs, dashboards, and data-driven processes to guide decision-making.

 

Team Leadership & Cross-Functional Collaboration

• Lead and develop the marketing team to deliver high-quality, timely, and impactful marketing outcomes.
• Foster strong collaboration with Sales, Corporate Communications, R&D, and Executive Leadership to ensure aligned goals and coherent market presence.

 

Job Qualifications:

• Degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
• Extensive experience in B2B marketing within the biopharma, biotech, CDMO, or life science sector.
• Proven track record of strategic marketing leadership and execution.
• Strong analytical skills with ability to translate insights into effective action.
• Excellent communication, leadership, and stakeholder-management abilities.
• Professional communication skills both written and oral as well as listening.
• Interpersonal flexibility and versatility to work independently but also collaborate proactively within a matrix team organization.
• Strong aptitude to learn and grow job related knowledge
• Solid computer and large data handling skills, SAP & SalesForce experience is preferred
• High level of interpersonal and influential leadership skills (multi-cultural, multi-functional teams) are needed to be effective in this position.

 

The anticipated salary range for candidate