COVID & Adult Vaccines Consumer Lead

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.   
  
The COVID & Adult Vaccines Consumer Lead is a leadership role in the consumer vaccines franchise with 2 critical oversight responsibilities: 

• Consumer Business Lead for the COVID Adult Business, partnering closely with the Asset leader and other channel leads on the business, and quarterbacking/partnering with the consumer marketers to develop the right consumer tactical execution to meet business needs.  The candidate will partner with the pediatric/maternal leads for continuity.
• Consumer Adult Vaccines Portfolio Advertising Co-lead, strategizing, developing, and working with team to execute and optimize a robust omni-channel portfolio-wide marketing plan 

The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions, develop meaningful insights and create compelling strategies to influence consumer behavior against audiences that have a high propensity to vaccinate. The ideal candidate will have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives.   

  
The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.  Workload includes:  

• Ensure COVID business needs & consumer insights are well represented in all portfolio work & ensure COVID specific executions are aligned to Asset priorities
• Senior leader in partnership with RC & senior internal stakeholders 
• Scenario planning with product team on competitive dynamics/indication priorities 
• Budget/resource allocation management  
• Oversight over consumer asset development
• Media partnership, including prioritization of budget between channels & buy up/cut back decisions in partnership with media 
• Leadership in measurement and optimization strategies from first portfolio season to advance within 2026 framework 

ROLE RESPONSIBILITIES  

• Develop the overall vaccines strategies for consumer segments to strengthen and broaden appropriate vaccination   
• Co-manage the consumer portfolio media plan by making new assets and enhancements & investment re-distribution recommendations (if necessary)    
• Lead the execution of organizational plans to meet critical COVID business planning deliverables including annual operating plan and annual COVID and portfolio consumer tactics   
• Exhibit a high performance, values driven approach to develop strategies, identify opportunities and manage key issues to achieve revenue objectives   
• Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment   
• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.    
• Responsible for the management the budget to optimize resource allocation in support of portfolio & brand objectives   
• Candidate will be a model of Pfizer values and create an environment with clear accountabilities, and recognizing and rewarding performance   
• Partner with Pfizer IIS team to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets   
• Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives   
• Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate    
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance   

  
BASIC QUALIFICATIONS  

• Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience 
• Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics   
• Documented ability to effectively engage with stakeholders to drive behavior change    
• Proven market development, customer experience and segmentation experience    
• Strong business acumen including demonstrated strategic marketing and analytical thinking skills    
• Strong project management, coordination skills across large groups of cross-functional teams    
• Demonstrated