Talent Brand Partner

We’re hiring a Talent Brand Partner to build Luma’s employer brand from the ground up. You’ll own how the world sees us as a place to work: the content, the social presence, the campaigns, the feel. This is a hands-on creator role. We’re not looking for someone to write strategy decks. We’re looking for someone who can make a piece of content that makes a researcher or engineer stop scrolling and think, “I want to build there.”
This is a true zero-to-one role. There’s no existing content engine, no “Life at Luma” footprint, no playbook handed to you on day one. You’ll be the one building it. That means making a lot of calls without a process to lean on, shipping scrappy before polished, and figuring things out in motion. It’s rarer work than operating a mature program, and it takes a specific kind of person. If you’ve built something from nothing before and loved the messiness of it, you’ll thrive here.

What You'll Get Up To

• Build and own "Life at Luma" across LinkedIn, TikTok, Instagram, X, Glassdoor, Built In, and our careers site. You're the editor-in-chief of how we show up externally as an employer, end to end.
• Create original content: behind-the-scenes videos, team spotlights, product launch stories, day-in-the-life series. You'll have access to some of the most interesting AI research and creative work happening anywhere.
• Own our recruiting presence at the events and conferences where our talent lives: NeurIPS, ICML, SIGGRAPH, meetups, hackathons, and university partnerships. If we’re in the room for a talent moment, you’re shaping how we show up.
• Launch an employee advocacy program so our engineers, researchers, and designers can share their work authentically. Build the templates, write the prompts, coach the people.
• Build a speaker and thought leadership program focused on talent attraction: getting Luma’s researchers, engineers, and designers on the podcasts, panels, and stages where the candidates we want are already listening.
• Design the offer experience: the moment a candidate gets an offer from Luma should feel like a milestone, not an email. Custom packets, team video messages, all of it.
• Partner with our recruiting team to make every role launch a brand moment. No more job posts that disappear into the void. You'll create the kits, the copy, the social campaigns.
• Use AI tooling to move fast. We work natively with Claude, Cursor, Lovable, and whatever else earns its keep. If you can vibe-code a microsite, spin up a content workflow, or automate the repetitive parts of your day, even better.

What the First Few Months Look Like

First 30 Days: Immerse & DiagnoseSpend real time with the researchers, engineers, designers, and creatives building Luma’s products so you understand the story you’re telling. Audit every existing asset, channel, and touchpoint candidates currently experience. Map the partners you’ll rely on (marketing, creative, Dream Lab, recruiting). Deliver a point-of-view on where we are today, where the gaps are, and the first three to five bets worth making.
Days 30–60: Ship & ValidateGet content in market. Publish the first wave of “Life at Luma” stories across the channels that matter for the audiences we’re trying to reach. Launch an employee advocacy pilot with a small, high-signal group. Ship the first role launch kit tied to an active req so we can measure impact against a real hiring moment. Stand up the offer experience v1 so every candidate who receives a Luma offer from here on feels it.
Days 60–90: Scale & SystemizeShift from shipping one-off moments to running a system. A live content calendar with consistent cadence across channels. Advocacy program moving from pilot to scale with clear templates and enablement. First full brand-to-talent campaign tied to a product moment (Ray3, Uni-1, Dream Machine). Metrics baseline established across awareness, inbound pipeline, and candidate experience so we can measure what’s working and what isn’t.

Examples of Projects You Might Own

• Turn a major product launch (Luma Agents, Uni-1, Ray3.14, Dream Machine) into a talent campaign that reaches engineers, researchers, and creatives who aren’t already in the AI conversation.
• Own Luma’s recruiting presence at a marquee industry event (NeurIPS, ICML, SIGGRAPH) end to end: booth strategy, on-site content capture, speaker coordination, and the content engine that keeps the moment alive for weeks after.
• Produce a video series that shows what it’s actually like to build multimodal AI and Unified Intelligence at Luma, told from the researchers’ and builders’ perspectives. Something worth watching whether you’re hiring or not.
• Redesign the offer experience so receiving a Luma offer feels