Associate Director, Digital HCP Marketing, US Established Products

Job Title: Associate Director, Digital HCP Marketing, US Established Products

• Location: Bridgewater, NJ (Hybrid Ons

About the job

As the Associate Director of HCP Digital Engagement at Sanofi, your role will be pivotal in shaping digital marketing strategies across a diverse portfolio of pharmaceutical products. You’ll focus on novel methods of content creation, partnering with Global and GTMC, and play a key role in innovation within GenMeds. Your mission is to understand healthcare professionals (HCPs), expand their reach, and solve access challenges with a strong “Customer First” ethos. The demand for effective digital HCP engagement continues to grow as companies seek innovative ways to connect with medical professionals. Your role will directly impact patient outcomes and contribute to Sanofi’s success.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main responsibilities:

• Apply direct-to-consumer (DTC) strategies to Insulins, Oncology, Multaq, Synvisc, Lovenox, Aubagio, Mozobil, and Winthrop authorized generics.
• Adopt digital transformation and Agile methodologies to accelerate and scale new operating models.
• Successfully evolve ways of working while delivering results and avoiding disruptions.
• Champion transversal ways of working using standardized frameworks to develop and execute a best in class HCP-centric digital marketing strategy across all products.
• Explore emerging technologies, AI-driven solutions, and telehealth platforms to inform thoughtful risks when expanding Sanofi’s leadership in digital HCP engagement.
• Develop adapted content in a global manner, respecting regulatory frameworks.
• Understand HCP behaviors, preferences, and needs to tailor marketing efforts effectively in parallel to leveraging data analytics and insights to drive personalized HCP engagement.
• Broaden HCP access by leveraging digital channels, optimizing online presence, search engine visibility, and social media engagement.
• Collaborate closely with portfolio leads and cross-functional teams to best align on engagement strategies, reach diverse HCP populations and address any gaps/challenges that relate.
• Develop targeted campaigns to educate HCPs about available resources and assistance programs and work closely with market access teams to navigate reimbursement complexities.

About you

• Experience:
  • Proven experience in digital marketing within the pharmaceutical industry.
  • Strong understanding of HCP journeys, digital channels, and patient-centric approaches.
  • Excellent communication, collaboration, and strategic thinking skills.
• Soft and technical skills:
  • Think Sanofi First: Inspire trust through empathy and authenticity. Build and cultivate meaningful, powerful networks, within and outside Sanofi. Strong interpersonal, influencing, and motivating skills.
  • Strategic Thinking: Stay current with external trends to integrate insights into strategies and achieve sustainable competitive advantage. Well organized, highly motivated, process-driven, results-oriented personality.
  • Share Sanofi’s purpose, vision & strategy: Take action to move Sanofi forwards, act for patients and customers, and demonstrate desire to bring the miracles of science to life to people.
• Education:
  • Bachelor’s degree in marketing, business and/or related field (MBA preferred)

Why Choose Us:

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and atleast 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse