Senior Marketing Manager Executive Education

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description

Job Description
This position has the opportunity to make a direct impact to Intuitive US Marketing initiatives
that drive adoption of da Vinci Surgery among customers. With the direction and leadership
of the Senior Group Manager of Executive Education, the Sr. Marketing Manager will
develop and implement key programs, materials, and support our marketing and sales teams
to help build belief in da Vinci robotic-assisted surgery, expand patient access, and
coordinate care teams across the country. The individual will be expected to establish strong
relationships with external Key Opinion Leaders (KOLs), healthcare leaders, society leaders,
and internal ISI stakeholders such as other marketing departments, sales, training, legal &
regulatory, and market access/health economics for:
• Strategic planning, marketing, and execution of targeted plans supporting healthcare
executives
• Ensure execution of societal & IDN strategies leading to sustainable long-term
growth
• Responsible for KOL development and Total Program Observations (TPO) sites
As a Sr. Marketing Manager, you will be required to be capable of managing multiple
marketing initiatives in a results-driven environment, operating successfully within a
corporate and commercial matrix organization, demonstrate functional capabilities in
presentation design and delivery and work cross functionally through effective project
management.
Roles and Responsibilities
• Build & execute comprehensive marketing plans and corresponding tactical plans /
programs to achieve organizational goals.

• Develop qualitative and quantitative data and experiences to segment and deeply
understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging
(clinical, economic, operational, strategic), collateral, tactics, and programs with
demonstrated ROI.
• Assimilate market trends and their potential implications to current and future
work/projects.
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects /
programs with measured ROI to justify through multiple marketing / media channels
(webinars, collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical
Systems are being utilized and determine how to communicate that value proposition
to other customers.
• Develop and build KOLs by market segment with the goal of making Intuitive the
preferred industry partner and increasing adoption of da Vinci surgery.
• Build relationships with key society members / leaders to establish a higher level of
engagement to ensure Intuitive is seen as an integral partner in the healthcare
space.
• Coordinate trade show activities, digital/website development, strategies,
track/evaluate results and provide recommendations for future marketing promotions.
• Identify and develop best-in-class Total Program Observation sites to build 3-pillar
belief and excellence; Responsible for targeting, planning, executing, and follow up
strategies/tactics.
• Support IDNs and Key Account sales leaders by executing growth summits focused
on programmatic best practice sharing for sustainable service lines.
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in world of healthcare – effectively leveraging the value