Senior Manager, Marketing- New Ventures

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

Manage the strategy development of programs and plans that drive awareness and demand for all New Venture projects through launch, opening and successful integration into the broader UDX portfolio in partnership across the Marketing & Sales divisions.

MAJOR RESPONSIBILITIES:

• Act as key liaison with New Ventures creative partners to ensure a connected experience and to build extensive knowledge and understanding to be the New Venture subject matter expert for Marketing & Sales.
• Provide strategic thought partnership throughout development, evaluation and approval process for Marketing & Sales campaigns and programs, ensuring alignment and performance.
• Oversee integration of Portfolio, Local Team Member and Partner training on products and key benefits in the context of resources throughout the UDX.
• Assist and align delivery of optimized media strategy & social campaigns across all key platforms.
• Measure campaign success and adjust strategy and tactics to increase efficiency, consistently look to optimize the approach and identify next phases of growth across additional New Ventures business locations.
• Collaborate with cross functional teams to ensure seamless execution of projects and alignment with Universal’s brand standards and business objectives.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established Universal policy, procedures, training, and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

• Bachelor’s degree in business, Marketing, or Communications required. MBA preferred.

EXPERIENCE:

• 7+ years of progressive brand management and/or marketing experience.
• Travel & Resort Industry, Entertainment &/or Theme Park experience preferred, or equivalent combination of education and experience.

 

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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