Marketing Research, Associate - Corporate Affairs
BlackstoneAbout the role
Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.
The Research, Associate will lead and execute high‑impact qualitative and quantitative research to inform Blackstone’s marketing and editorial strategies. This role will report to the VP of Research and Analytics and partner closely with cross-regional marketing leadership and external research partners to deliver actionable insights tied directly to business priorities.
The ideal candidate is a mixed‑methods research generalist with experience supporting marketing and advertising efforts in financial services and/or B2B industries. They bring strong project management skills, including managing external research partners, and the ability to translate complex findings into clear, executive‑ready insights. This individual is intellectually curious, highly organized, and comfortable working in fast‑paced, high‑stakes environments.
Responsibilities
- Manage end‑to‑end research projects, from learning agenda development and methodology selection to analysis and executive‑level reporting
- Oversee external research agency projects, ensuring timelines, budgets, and deliverables align with business objectives
- Lead qualitative and quantitative research initiatives, including surveys, in‑depth interviews, focus groups, and stakeholder research
- Partner closely with regional and channel marketing owners and content teams to translate research findings into clear, actionable recommendations that drive messaging and activation decisions
- Synthesize insights on brand health, reputation, advertising campaign and creative performance, and audience behaviors, delivering concise executive briefings and presentations
- Collaborate with channel marketing owners on marketing performance reporting and social and media listening analyses
- Monitor and evaluate emerging research methodologies and technologies, including AI‑enabled analysis, synthetic data, and advanced modeling, to deepen understanding of Blackstone’s audiences
Qualifications
- Bachelor’s degree required; advanced degree in social sciences, marketing, analytics, or a related field a plus
- 3+ years of relevant experience in marketing research, insights, or a related field
- Demonstrated expertise in mixed‑methods research, with hands‑on experience in both qualitative and quantitative methodologies
- Experience working with and managing external research vendors across complex, multi‑workstream projects
- Strong analytical and critical‑thinking skills, with experience researching findings to marketing and business implications
- Exceptional written and verbal communication skills, including experience presenting to senior stakeholders
- Highly organized, detail‑oriented, and comfortable managing multiple priorities simultaneously
- Proficiency in PowerPoint and Excel; experience with AI-based tools, survey platforms and analytical tools a plus
- Experience conducting research in or for financial services, investment organizations, or other B2B marketing environments is a plus
The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Expected annual base salary range:
$110,000 - $135,000Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US
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