Senior Director, Global Creative Strategy - Sparkling Flavors

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

December 6, 2024

Shift:

Job Description Summary:

Provides thought leadership in creative design; take leadership role in ensuring creative strategies and plans reflect brand’s value and core creative idea; builds capability in creative strategy. Individual contributor who contributes to the development of the functional strategy; considered an expert both internally and externally; leads project teams to achieve milestones and objectives; operates with no supervision in a complex environment.

THE GLOBAL CATEGORY TEAM SCOPE 

• Create vision and strategic direction for the category 

• Drive innovation by stewarding the brand portfolio and innovation pipeline 

• Scale regional and local brands within our Growth Portfolio and reapply like never before  

• In partnership with Operating Units, optimize DME resource allocation, marketing effectiveness and efficiency  

• Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers while reducing DME by ~20%  

• Co-create with global marketing leadership the future of marketing in TCCC 

• Accountable for overall engagement and inspiration of the global marketing community 

JOINING THE TEAM – WHAT’S IN IT FOR YOU? 

• Being at the forefront of re-imagining the next-stage of category growth for the company  

• Continuous learning to support upskilling  

• Cross cultural/operating unit experience 

• Owning the narrative – global category / global brands 

KEY WORKING PARAMETERS 

Focus, Scope, & Impact: 

The Sr. Director, Creative Strategy will:  

• Own creative strategy for Global brands 

• Work with Strategy and Innovation resources to define brand vision and architecture and translate brand vision into creative guidelines  

• Develop business briefs for global IMX engagement initiatives 

• Translate brand vision into creative guidelines  

• Identify pipeline of key global IMX engagement initiatives for the next 2 years 

• Own and drive global IMX engagement initiatives for global brands , leveraging networked org (Global IMX and OUs) for development and production (incl. brand creative briefs) 

• Decide which global IMX engagement initiatives will be produced by Global or specific OUs (and allocate these working with OU’s creative strategists) 

• Provide guidelines on localization allowed for global IMX campaigns, including innovation 

• Oversee regional IMX engagement initiatives for global brands (with decision rights on Lead OU/campaign approval) 

• Work with IMX team to define future engagement opportunities for category 

• Global category sub-function will comprise [3-9] FTEs reporting into category president, of which Creative Resource will be one  

Experience  

• 10+ years of experience in roles related to creative or design, as well as brand strategy  

• Direct experience with creative and/or design across several brands 

• Direct experience managing creative processes  

• Experience collaborating with cross-regional teams and other creative teams  

• Prior CPG experience preferred 

Work Focus 

• Ability to oversee overall creative strategy  

• Extremely strong creative thinking capability 

• Ability to oversee and lead efforts on developing creative vision, writing briefs, building partnerships with other creative entities, and overseeing the execution of creative work.  

• Ability to work in Agile project-based teams  

• Deep consumer understanding  

• Knowledge of: 

• Creative and design tools  

• Creative and design processes  

• Shopper marketing (online and offline)  

• Assets and partnerships  

• Business / commercial acumen 

Communication Focus  

• Role will require frequent communication with Global Category President and their direct