Brand Marketing Copywriter

My Secure Advantage

We exist to equip and empower people to take charge of their financial future.

About Us

MSA is the national leader in financial well-being services. We are a small but strong company with a rockstar 35+ year track record of providing transformational financial coaching to employees of companies like T-Mobile, Nissan, Adobe, and over seventy of the Fortune 100. On average we see our members: 

• Crush $4,928 in debt
• Boost credit scores by 54pts
• Add $6,328 in emergency savings accounts
• Swell retirement savings by more than 4.4% per year
• Rescue $890 in monthly discretionary income

Our internal marketing team collaborates with data and analytics, educational asset creation, product development, growth, and CSM teams. This role will be pivotal in shaping and growing a consistent brand presence across these different teams and our owned channels.

About You

Are you a seasoned copywriter with stellar writing abilities and Swiss Army knife-like marketing know-how? Join our team as a Brand Marketing Copywriter! We’re seeking a well-rounded team player and a creative thinker who is never afraid to ask, “Why?” to understand how their thinking and writing supports our company and team goals. 

You must have B2B copywriting experience embodying, evolving, and communicating brand voice across organic and paid social media, websites, email, and sales collateral. 

What You Bring To The Table

• A minimum of 5-7 years of brand copywriting experience in the B2B space
• Ability to multitask and thrive under tight deadlines 
• Strong project management and decision-making skills 
• Proven success in assisting in the development and management of marketing campaigns   
• Familiarity with operational, project management, and content deployment programs and platforms - e.g., G-Suite, Hubspot, MailChimp, Monday, PageProof, and MarCom, is a bonus 
• Both agency and in-house experience are preferred

Key Responsibilities

Marketing Copywriting 

Develop high-impact, data- and audience-insight informed marketing copy that showcases brand voice, client value, and tangible outcomes. Be an expert in effectively communicating complex financial outcomes in an accessible and compelling way.

Channel Adaptability 

Have a deep understanding of how each of MSA’s marketing channels and the content that populates them, differ. Proficiency in modifying tone, and format to be appropriate for different brand touch points for both prospects and existing clients. 

Innovation & Development

Stay on top of developments and best practices across:

• Organic and paid social: LinkedIn expertise is a must
• Website: Including creating client case studies, brand-building pieces, blog posts, etc.
• Email: Experience on how to position brand and services for education, CSM and growth teams
• Digital sales collateral: For both CSM and growth teams 
• Events: Shaping brand IRL experience for growth

Analytical Thinking

Collaborates across marketing, data, and analytics teams to perform qualitative and quantitative analysis of your writing to optimize messaging against team goals and maximize engagement across different channels and audience segments. Create content that consistently exceeds engagement benchmarks across channels, driving measurable increases in open rates, click-throughs, and conversions with a deep understanding of different audience segments’ needs, wants, and expectations. 

Brand Voice Cultivation 

Establish MSA as the industry leader in financial well-being. Lead the charge to evolve and maintain our brand voice guidelines and ensure consistent brand voice across all assets produced, and for our different audience segments. 

Strategic Campaign Development 

Collaborate with other marketing team members and the internal teams we support, to conceptualize and execute strategies - both h