Chief Marketing Officer

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601   

 

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future.  Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending.  Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

• Competitive Wages
• Health/Life Benefits
• Health Savings Account plus Employer Seed
• 401(k) Savings Plan with Company Match
• 3 Weeks of Paid Parental Leave
• 11 Company Paid Holiday's
• Paid Time Off including Volunteer Time
• Vacation Carryover
• Tuition Reimbursement
• Work-Life Balance
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks (for those working onsite or hybrid)

To learn more about Purpose Financial visit Purpose Financial Website.

 

Position Summary

The Chief Marketing Officer (CMO) will serve as a key executive leader responsible for developing and executing Purpose Financial’s comprehensive customer acquisition and marketing strategy that drives digital transformation and delivers profitable growth.  This strategic role will enhance brand awareness, new customer acquisition, and market growth while overseeing a team of marketing professionals and collaborating with other functions. The ideal candidate will be bilingual in English and Spanish to inform efforts to increase Hispanic market share.

Job Responsibility

Strategic Leadership & Market Intelligence

• Develop and execute comprehensive marketing strategies that articulate a compelling narrative around acquisition opportunities and competitive positioning informing and aligning with company strategy.
• Create strategic roadmaps for entering new markets or expanding presence in existing markets.
• Lead in-depth market analyses to identify growth opportunities within consumer segments.
• Translate competitive intelligence into actionable strategies that differentiate Purpose Financial in the marketplace.
• Design customer acquisition strategies with clear growth metrics.
• Collaborate cross-functionally to align marketing initiatives with broader business objectives.

Consumer Insights & Segmentation

• Direct research initiatives to gain deep understanding of target consumer behaviors, preferences, and needs across diverse segments.
• Develop specialized insights into the Hispanic consumer market, including cultural nuances, financial behaviors, and product preferences.
• Translate consumer insights into operational recommendations and product enhancements that address specific segment needs.

Brand Strategy & Market Presence

• Implement a comprehensive brand strategy that evaluates and optimizes market presence while prioritizing digital transformation.
• Assess current market presence and develop strategic plans for expansion or consolidation based on consumer density and competitive landscape.
• Establish brand positioning that defines and maintains cohesive brand image across all marketing channels and consumer segments.

 

Job Responsibilities Cont.

Demand Generation & Analytics

• Implement marketing campaigns across various channels to increase leads and sales that results in revenue generation.
• Oversee digital marketing efforts and other tactics to increase attributable volume.
• Oversee creative efforts align with marketing ca