Regional Foodservice Manager (West)

Summary

The Regional Foodservice Manager covers regional Business & Industry (B&I), healthcare, and College & University (C&U) non-commercial accounts via Operating Company (OPCO) distributor partnerships and direct selling. The role builds and maintains relationships with regional concessionaire district leaders, regional Business & Industry (B&I) and Office Coffee Service (OCS) operators, regional healthcare systems, and premium direct College & University (C&U) accounts (including self-operated programs at leading institutions). This is a field-based role with a consistent field cadence — regular ride-alongs with distributor sales representatives and Territory Managers (TMs) are an operating standard.

Responsibilities

Regional Account Ownership

• Own regional Compass, Sodexo, and Aramark district leader relationships — coordinate with the Director, Compass/Sodexo/Aramark on enterprise pull-through.
• Build direct relationships with regional Business & Industry (B&I) and Office Coffee Service (OCS) operators across the assigned territory.
• Cover top regional healthcare systems and academic medical centers in the region.
• Own premium direct College & University (C&U) accounts in region, including top tier self-operated programs.
• Drive consistent new unit acquisition across all sub-segments.

Distributor and Operating Company Partnership

• Be the visible La Colombe presence inside regional foodservice distributor Operating Companies (OPCOs) — ride along with sales representatives, train them on La Colombe product, and design and deploy Sales Performance Incentive Fund (SPIFF) programs.
• Maintain a strong Operating Company (OPCO) relationship score on quarterly surveys.
• Sustain a weekly field cadence — minimum one ride-along per week with a Territory Manager (TM) or distributor sales representative.

Cross-Functional Partnership

• Coordinate with the Director, Compass/Sodexo/Aramark on enterprise-level concessionaire programs.
• Partner with service operations on equipment installation pipelines in region.
• Coordinate with product and delivery system teams on on-tap product rollouts in region.
• Partner with field sales counterparts on overlapping property-level execution.

Reporting and Pipeline Discipline

• Maintain Customer Relationship Management (CRM) records daily after every meaningful customer interaction.
• Deliver consistent pipeline updates and forecasts to the Sr. Director, Foodservice.
• Contribute to Quarterly Business Review (QBR) and annual planning cycles with regional revenue, Joint Business Plan (JBP), and Operating Company (OPCO) scorecards.

Requirements

EXPERIENCE NEEDED
 
•    7+ years of Consumer Packaged Goods (CPG) Away From Home (AFH) or foodservice sales experience, with significant regional field-based selling time.
•    Proven experience working with foodservice distributor Operating Companies (OPCOs).
•    Direct experience with healthcare or premium College & University (C&U) self-operated selling motions.
•    Comfort with a heavy field cadence and an operating standard that requires at least one ride-along per week.
•    Strong analytical, presentation, and relationship-building skills.
•    Proficiency in Microsoft Excel and PowerPoint; Customer Relationship Management (CRM) proficiency (HubSpot or equivalent) required.
•    Existing regional Compass, Sodexo, or Aramark district relationships a plus.
 
EDUCATION
 
•    Bachelor's degree required; advanced degree a plus.
 
TRAVEL
 
50%+ within the assigned region.