Senior Manager, Social Media

The Senior Manager, Social Media will lead the next chapter of Common Cause’s digital presence. This role is responsible for shaping and executing a bold, cohesive social media strategy across all major platforms. You will own the social calendar, guide content development, manage one staff member, and work closely with teams across the organization—including Digital, Communications, Development, and state offices—to elevate our storytelling and expand our reach.  This is a deeply creative, highly strategic role with the freedom to experiment, build, and innovate. Our first Sr. Manager, Social Media hire will be an ambitious, proactive social media leader who is comfortable pushing boundaries, testing bold ideas, and aggressively evolving strategy to drive growth rather than maintaining the status quo. You’ll have a wide-open lane to transform our social presence, bring fresh ideas, and make civic participation more accessible, exciting, and culturally relevant.  This is a full-time role reporting to the Senior Director of Communications; this role is remote anywhere within the lower 48 United States. We hope our new Senior Manager, Social Media will start in March 2026. 

Responsibilities 

Lead our strategic use of social media across the organization

• Build and execute a comprehensive social media strategy that advances Common Cause priorities, expands our reach, and unites our brand messaging 
• Lead a cohesive, unified approach to social media across departments 
• Develop platform-specific strategies for Facebook, Instagram, TikTok, Threads, BlueSky, YouTube, and emerging channels 

Develop and deliver high-impact content to support our work

• Oversee the creation, publishing, and optimization of daily content across all platforms 
• Maintain and manage a unified social media calendar tied to strategic campaigns, press moments, fundraising, and advocacy priorities 
• Transform complex policy topics into compelling, accessible, and high-impact digital stories 
• Proactively identify new tools, formats, and trends from across the social media landscape to test and adopt 
• Create viral-ready moments, experiment with storytelling styles, and push creative boundaries 

Use data and analytics to guide social media strategy and optimize performance

• Ensure that social efforts are tied to measurable goals, outcomes, and impact in alignment with Common Cause’s mission and goals 
• Track and analyze, and report on social media performance, using data to guide decisions, refine strategy, and identify new opportunities 
• Prepare regular reports that share key social media metrics, insights, and trends with the broader team 

Build strong cross-functional collaboration and alignment

• Partner closely with digital, communications, and development colleagues to ensure messaging consistency and integrated execution within the External Affairs department  
• Build relationships across the organization, coordinating with state teams and supporting their needs within a cohesive national strategy 
• Create paid digital advertising efforts by developing social-first campaigns and collaborating on paid strategies 

Manage and develop communication team members

• Directly supervise the Social Media Associates and/or any Interns(s): collaboratively set goals that are aligned with the work, coach and develop them towards these goals, and support their career progression and retention at Common Cause 
• Set expectations for quality, timeliness, and creativity in content production and scheduling 
• Offer mentorship that builds skills in strategy, storytelling, analytics, and cross-team collaboration 

Qualifications

• You will thrive in this role if you have:   
• A strong commitment to Common Cause’s nonpartisan mission and to advancing civil rights through our pro-democracy agenda     
• Strong knowledge of content creation best practices, and a creative approach to using visual, written, and video formats 
• Ability to work in a fast-paced or rapid response environment to manage and meet deadlines for multiple short- and long-term priorities at once, with high attention to detail; strong organization skills, and the ability to manage your time independently 
• Ability to compel action through both written and verbal communication, including distilling complex concepts into engaging and accessible storytelling for a broad audience, and to differentiate communications as needed for various audiences 
• Demonstrated ability to stay ahead of emerging social media trends, platforms, algorithms, and tools, and translate that knowledge into strategies that expand reach, engageme