LN Media & Sponsorship || Regional Brand Manager
Live Nation EntertainmentAbout the role
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
Live Nation Entertainment’s Media & Sponsorship Division is seeking a Brand Manager for 2 amphitheaters and 2+ clubs and theatres. This position will play a key role in the management of regional client sponsorships, programs and activities. They will be directly involved in maximizing the value of client relationships and performance of client’s marketing programs with a focus on:
- Client Relationship Management and Customer Service
- Program Activation and Performance
- ROI Performance, Budget Planning and Reporting
- Innovation and Growth
Live Nation Media & Sponsorship architects, sells and manages the company’s corporate sponsorship programs with the world’s most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/
WHAT THIS ROLE WILL DO
- Build growth via market and brand research, brainstorming inventory ideas and managing a portfolio of market specific clients across multiple categories
- Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
- Market ownership of regional sponsorship programs to best serve internal needs and recognize how client specific goals factor into sponsorship business solutions and strategy
- Explore marketing trends, emerging technologies, and best practices to add value to client programs and identify up-sell opportunities
- Gather and analyze metrics, learnings and development opportunities into program recaps
- Learn internal work-flow processes and sellable assets to ensure proper clearances, execution and reporting
- Coordinate planning and execution of client activations for venues, festivals, special events, hospitality nights and content programs
- Responsible for the financial management of program ticketing needs
- Coordinate the delivery of contractual agreements including planning, execution, and measurement
- Educate seasonal event contractors
- Attend regional leadership sessions and annual training meetings
- Actively update, confirm, and relay venue policies to sponsors
WHAT THIS PERSON WILL BRING
- 2+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, sales, advertising or activation agencies
- Previous work experience with recognizable corporate brands preferred
- Diligent with client follow-up, and a demonstrated ability to develop and nurture both internal and external relationships and work effectively at all levels of the decision process
- A proactive, collaborative and organized working style with the willingness to take theninitiative and consistently meet deadlines
- Superior project management skills including managing multiple projects simultaneously with a keen attention to detail
- Excellent communication skills written, verbal, and presentation
- Strong problem-solving skills and ability to quickly adapt and pivot to new business needs and work under pressure
- Ability to lift items up to 50 pounds
- Reliable transportation to and from venue(s) & office <
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