Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship, development, and leadership programs
- And more
Work Location: Atlanta, GA
Description
The Vice President, Brand and Creative is a visionary and results-oriented leader responsible for developing, managing, and elevating Emory Healthcare's brand, creative, media, and storytelling strategies to advance the system's reputation, growth, and impact.
This role leads brand strategy and governance, creative direction, media strategy, podcast development, and strategic partnerships to ensure consistent, compelling, and integrated brand experiences across all touchpoints.
This executive will ensure that Emory Healthcare's brand reflects its values, vision, and commitment to exceptional patient care, while enhancing its reputation as a leading healthcare provider.
A key member of the senior marketing and communications leadership team, the VP collaborates across Emory Healthcare's service lines, operating units, digital, content, clinical operations, advancement, and Emory University as well as with peers in Marketing Operations, Demand Generation, Communications & PR, and Digital Marketing Strategy to drive strategic alignment, creative excellence, and brand value creation.
Brand Strategy & Governance
Define, evolve, and activate Emory Healthcare's brand platform, including visual identity, tone of voice, and core messaging architecture
Serve as executive brand steward, ensuring alignment with Emory's mission, academic heritage, and position as a healthcare innovator
Lead enterprise-wide brand governance, providing education, tools, and oversight to maintain brand integrity across all system entities
Drive cross-entity brand consistency by aligning messaging and experiences to the distinct needs of patient, academic, research, and community audiences
Collaborate closely with Emory University brand leaders to ensure seamless brand cohesion and partnership visibility
Creative Strategy & Operations
Oversee the in-house creative team and external agencies to deliver world-class creative that fuels patient engagement, talent recruitment, and reputation enhancement
Lead concept development and provide brand and creative direction for integrated campaigns, working in collaboration with internal teams responsible for campaign execution, including digital, demand generation, and PR
Promote innovation in creative thinking, while enforcing brand and design standards that drive efficiency and excellence
Develop scalable content systems and assets that enable personalization, localization, and rapid response needs
Integrate emerging creative technologies, including AI-powered design and content tools, to enhance creative agility, speed, and performance
Market Research & Brand Insights
Lead ongoing market research and brand perception studies to understand audience needs, behaviors, and perceptions, using insights to guide brand strategy and positioning in collaboration with marketing operations, digital, and demand generation teams to align with broader audience analytics and campaign performance insights
Track brand health metrics, such as awareness, perception, loyalty, and patient satisfaction, and apply this data to refine the brand strategy
Conduct competitive analysis to identify market trends, opportunities, and threats, ensuring Emory Healthcare's brand remains differentiated and relevant in a dynamic healthcare landscape. Coordinate insights with internal analytics teams to support integrated planning across channels
Media Strategy
Lead the development of brand-focused, data-driven, omnichannel media strategies in close collaboration with internal teams managing digital performance and demand generation. Partner with media agencies and internal teams to ensure optimal media mix, targeting, and performance measurement
Stay at the forefront of emerging media platforms, channels, and technologies to strengthen media efficiency and effectiveness
Partner in media optimization efforts, with a focus on brand media performance and cross-channe