Sr Director Portfolio Marketing

Why UKG:  

 

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Team 

UKG’s Portfolio Marketing team sits at the center of how our platform comes to life in the market. We connect product innovation, customer needs, and go-to-market execution ensuring our expanding portfolio is understood, differentiated, and valued by buyers across industries. 

This role works in close partnership with Product Management, Product Marketing, Demand Generation, Sales, and Executive Leadership. As UKG continues to evolve our Workforce Operating System and Workforce AI, Portfolio Marketing plays a critical role in creating clarity, focus, and momentum across a complex, multi-product organization. 

 

About the Role 

As Senior Director of Portfolio Marketing, you will define and own UKG’s portfolio- and platform-level narrative how our products come together to solve real workforce problems, why that matters to different buyers, and how it drives measurable business impact. 

This is a highly strategic, high‑visibility role and a true right hand to John, requiring strong judgment, influence, and the ability to bring order to ambiguity. You will translate innovation into outcome-driven messaging, shape global campaigns, and ensure our platform story resonates across industries, personas, and buying committees. 

You will operate at both strategy and execution altitude setting direction, guiding peers, and ensuring ideas land in the market through scalable plays and campaigns. 

Key responsibilities include: 

Portfolio & Platform Narrative 

• Own UKG’s platform-level positioning, messaging architecture, and value proposition across a multi-product portfolio 

• Define the “why, for whom, and why now” of UKG’s Workforce Operating System and Workforce AI 

• Create differentiated narratives that clearly explain complexity why large enterprises operate differently and why UKG matters 

• Develop ROI and business value frameworks that support both marketing and sales conversations 

Segmentation, Personas & Vertical Translation 

• Partner with GMs and Product Marketing to define target segments, personas, and high‑value use cases 

• Translate horizontal platform capabilities into vertical‑specific relevance (e.g., manufacturing vs. other industries)