Manager, Field Marketing Insights

Company Description

Reporting to the Director of Consumer Insights the Manager of Field Marketing Insights will be the leader and key contributor of the Field Marketing Insights pillar within Consumer Insights. You will be the insights liaison between the Santa Monica-based Consumer Insights team and field marketing throughout the BUs and regions. You will be a strategist, expert consultant, and sparring partner for Red Bull’s field marketing organization.

Job Description

INSIGHTS APPLICATION AND SOCIALIZATION

Disseminate national Consumer Insights initiatives to the field, waterfalling key learnings (e.g. occasions, product, playground insights) to regional and BU partners

Be the go-to expert for helping field marketing navigate and interpret cross-functional insights (spanning sales and marketing data )

Lead all aspects of ongoing regional reporting for T&A (twice yearly) and Numerator (quarterly)—prepping and packaging data, and socializing to ensure the results are used optimally

Be the insights ambassador during long-lead initiative and business planning—collaborating with regional teams on brainstorming, providing feedback on plans and serving as a strategic thought partner

Be the voice of field marketing for input into the Consumer Insights team’s annual learning objectives and research plan

TRAINING & EDUCATION

Partner with field marketing leadership (primarily DOMs) to build ongoing insights aptitude through the ranks and identify opportunities for insights development/competency/mastery, with the heaviest emphasis on brand marketing

Develop and lead all regional training sessions focused on insights—from Insights 101 to more advanced “insights to action” application workshops

Act as the Subject matter expert on all insights owned or enterprise wide data/insights generation tools (Numerator, Trial & Awareness, Circana, Trade Sales, GIS, etc.)

INSIGHTS GENERATION

Partner with field teams to identify, evaluate and scope opportunities for high-impact custom analysis

Analyze and synthesize existing data across sales and marketing sources on complex or regional initiatives—transforming data into insights with clear, actionable takeaways

Be a “power user” of Numerator, GIS, and Red Bull’s internal brand tracker   

Be a “power interpreter” of sales data, including Circana off-take and internal depletions/trade sales

Manage qualitative and quantitative research projects in the occasional instances when local custom research is warranted

Qualifications

6+ years research/insights experience (must have some portion of that from a client/corporate role and CPG business) with Red Bull or field marketing experience a plus

Red Bull experience and/or field marketing experience a huge plus

Strong analytical capabilities with an emphasis on interpreting data and presenting it in a dynamic way – comfortable with data storytelling and turning it into actionable recommendations  

Expert in PowerPoint and Excel; experience with SPSS, Tableau or other data ingestion/visualization tools a plus

Avid networker and relationship builder – comfortable presenting to various group sizes and levels

Thrive in a fast-paced environment where being a self-starter who can manage many simultaneous projects with keen attention to detail—while also figuring out what’s next and what’s needed—is a must

Additional Information

The base salary range for this position is $101,365 to $112,034 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.