Associate Director, Omnichannel Strategist

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. Here, our work has a direct impact on patients – redefining our ability to develop life-changing medicines. We empower the business to perform at its peak and lead a new way of working, combining innovative science with leading digital technology platforms and data. All with a passion to impact lives through data, analytics, AI, machine learning, and more! 

Partnering with the US Brand Teams, the Omnichannel Strategist will design omnichannel marketing campaigns for Biopharmaceutical Business Unit (BBU) brands in their assigned therapeutic area. The Omnichannel Strategist will then partner with various internal departments and key stakeholders for the development and execution of customer experiences, both digital and physical, that support the Brand’s strategic plan and objectives, and ensure compliance with all AstraZeneca privacy, consent, quality and security policies. 

The Omnichannel Strategist is accountable for delivering a sound strategic approach to the customer experience and working with the wider, cross functional team to ensure that the strategy is delivered for their assigned brands, driving brand team satisfaction and AZ business outcomes. The Omnichannel Strategist should engage and challenge internal and external collaborators to deliver data-driven experiences that advance the business. ​​

The Omnichannel Strategist requires a strong understanding of business operations, expertise in process solutions, ability to translate business strategy into customer experience strategy, familiarity with both digital and non-digital channels, customer-focused marketing, proficiency in digital marketing, analysis of data and metrics, and making decisions based on data.  

Core Job Requirements:   

• Omnichannel Strategy 

• Stakeholder Management 

• Omnichannel Execution Enablement 

• Campaign Performance Management

• Digital Leadership 

Essential for the Role: 

• Bachelor’s Degree or equivalent experience 

• Proven track record in delivering integrated marketing projects with measured outcomes 

• Knowledge of digital channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events 

• Familiar with Platforms: Adobe Campaign, Adobe Analytics/Google Analytics, Tealium, Databases, Salesforce Marketing Cloud 

• Strategic analysis/insight identification to drive optimization strategy 

• Healthcare/Pharmaceutical Experience 

• 5-7 years of experience in a relevant Marketing or Strategy role 

Preferred:

• Advanced Degree in a relevant field 

• ​Media/Advertising Agency Experience 

• Customer relationship management (CRM) experience