Senior Director of Demand Generation

Huddle Up is a provider-founded and provider-led company that delivers high-quality, consistent care to school districts nationwide through team-based virtual and onsite IEP therapy and support. We have delivered over 1 million therapy sessions across speech, occupational, mental health, and school psychology, with 94% of our clients reporting high levels of student engagement under our providers' care.

We believe in the importance of supporting the whole child, and supporting the whole provider, with connection and collaboration. We have a variety of tools and resources available to you that allows providers to communicate with fellow Huddle Up professionals and clinical managers. All of our clinical managers have vast experience in delivering school based teletherapy services, and they are available when needed.

At Huddle Up, you’re part of a team that ensures students receive the best care possible.

Who We Are:

We are Huddle Up! Nice to meet you!

With our mission, we like to keep it short and sweet. We are making therapy available to everyone, everywhere, using the power of the internet.

What We Do:

Huddle Up has been a leader in pediatric teletherapy services since 2015. Leveraging our proprietary technology platform and our team of expert providers and pediatric clinicians, we bring a passion to treating the whole child and helping them thrive. By removing location as a barrier, we can equalize access to quality support.

What You’ll Do: 

As the Senior Director of Demand Generation at Huddle Up, you will lead and scale marketing programs aimed at K–12 school district decision-makers—particularly superintendents, special education directors, and student services leaders—in order to accelerate the sales pipeline in a mission-driven environment. In this critical leadership role, you will develop and execute full-funnel, integrated campaigns to generate, nurture, and convert qualified leads within school districts, driving awareness and adoption of Huddle Up’s special education services. Additionally, you will oversee demand generation efforts focused on recruiting high-quality therapy providers to support program delivery at scale

 

Duties and Responsibilities: 

Strategic Demand Generation for School District Sales

• Develop and own the comprehensive demand generation strategy focused on driving, nurturing and converting Leads (IEP and special education decision-makers) into school district Opportunities.
• Plan and execute targeted, omni-channel, account-based marketing (ABM) campaigns across digital, content, email, paid media, direct mail, industry partner channels and events.
• Partner closely with the Sales and Partnerships team to align campaign efforts with territory goals, pipeline targets, and sales outreach strategies.
• Create scalable programs to target key buyer personas, including superintendents, special education directors, and procurement leads.
• Leverage education-specific messaging and insights to position Huddle Up as a trusted partner in improving IEP compliance, student outcomes, and staffing efficiency.

Provider Recruiting Demand Generation

• Lead top-of-funnel recruiting campaigns to attract licensed providers (SLPs, OTs, school psychologists, and counselors) to support care delivery.
• Build integrated programs using job boards, paid media, email, and content to drive a consistent pipeline of talent to meet delivery demand.

Performance Optimization & Analytics

• Establish KPIs and attribution models to measure campaign performance across the full funnel (lead, MQL, SQL, opportunity, deal).
• Use data and insights to optimize campaigns in real time—testing creative, channels, and messaging.
• Collaborate with RevOps and Sales to continuously improve lead quality, routing, and conversion.

Leadership & Collaboration

• Build, manage, and mentor a high-performing demand generation team and agency partners.
• Serve as a strategic thought partner to Sales, Product Marketing, and Recruiting leaders to align on go-to-market priorities.
• Own budget planning, spend optimization, and vendor management for demand generation programs.

 

Experience & Skills

• A Bachelors degree or equivalent experience in Marketing is preferred but not required
• 10+ years of B2B demand generation experience
• 3+ years of experience selling into the public sector, education, or healthcare verticals preferred
• Experience using marketing and CRM platforms such as HubSpot, Salesforce, and LinkedIn Campaign Manager.
• Proven success designing and execut