Senior Marketing Manager, Campaign Strategy

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in San Francisco, Mountain View, New York or Chicago.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful. At the heart of this mission is LinkedIn Talent Solutions (LTS), which provides a marketplace for employers both large and small to connect with the right people across our network and continues to revolutionize how employers find top talent. We are global advocates of the customer experience who are responsible for designing and implementing end-to-end programs that build trust, drive product usage, and deliver customer value. 

We are looking for a results-driven Senior Marketing Manager to drive the strategy and execution of customer-centric marketing campaigns across our suite of LinkedIn Talent Solutions products. You’ll be responsible for owning the overall channel and campaign strategy, and partner closely with our Marketing Operations team on both execution and optimization of digital campaigns that drive product adoption of key features, with a specific focus on our AI-powered innovations and hiring tools.  

The ideal candidate thrives at bringing together multiple cross-functional teams, turning ambiguity into a structured plan, and testing continuously to quantify and deliver impact. You have substantial experience with customer marketing best practices, marketing technology and marketing measurement. You have a strong background of proven execution and the ability to drive results in a matrixed organization. You have a proven record of understanding of how to translate customer pain points and audience insights into tangible campaigns to build trust, drive product usage and deliver value to our customers. You are excellent at collaboration and stakeholder management, able to balance product roadmaps and feature ramp schedules against campaign production needs.  

Responsibilities 

• Develop a vision for scaling our customer marketing programs: Set a vision for expanding the impact of Scaled Customer Marketing for our suite of Hiring products, inspiring our key cross-functional partners to bring this vision to life 
• Collaborate with cross-functional teams: Work closely with key stakeholders across Data Science, Insights, Product Marketing and Sales/Customer Success teams to gain a deep understanding of customer challenges and successes, and develop programs that effectively address these needs
• Deep understanding of customer data signals and tables: Partner with Data Science and Audience Operations to analyze, develop, and refine audience targeting and segmentation strategies. Recommend enhancements to marketing data foundations to support ongoing and future programs. 
• Drive product adoption: Lead the planning and execution of campaigns that utilize complex, personalized logic delivered through behavior-based triggers to engage customers effectively and deepen their product usage in alignment with marketing objectives and KPIs. 
• Clearly articulate product positioning and value: Ability to communicate key product features, benefits, and value propositions in a clear and compelling way that can be leveraged across marketing channels, guiding both agency partners and for  in-house creative development.
• Keen visual sense and attention to detail: Ability to discern what good creative, design, content and marketing looks like and articulate why. Comfortably collaborate with both creative and technical teams, flexing between analytical, technical, and creative skill sets as needed.
• Support campaign development: Assist in the execution of marketing campaigns by managing operational tasks such as submitting tickets, coordinating asset delivery and documenting campaign requirements to ensure seamless execution.
• Demonstrated executive presence: Effectively synthesize and communicate business progress, key blockers, and performance metrics to senior leadership in a clear, concise, and impactful