Senior Media Planner, Paid Social

Company Description

Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social marketing expertise across a large portfolio of premier and innovative blue-chip clients. As social media continues to explode for brand awareness, engagement, and commerce, UNIT3C provides the point of view, innovative recommendations and
drives results.

Job Description

The Senior Media Planner, Paid Social, is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Senior Social Media Planner must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.

Key Responsibilities:
• Assist in overarching paid social media strategy development for top tier clients.
• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process
• Interact daily and maintain rapport with digital media publishers and clients
• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Other responsibilities as assigned

Qualifications

• Must be a self-starter, with strong media agency planning and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Strong time-management and organizational skills
• Strong written and verbal communication skills with the ability to present to peers and clients. Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes, while working at a fast pace for a high-volume client

Requirements:

• Bachelor degree in related field or equivalent work experience
• Experience with social platform campaign management (2-3 social platforms) and ad serving technology (i.e. Double Click DART, Atlas DMT)
• 3+ years experience in media, advertising, or related field
• Light experience with planning tools: Nielsen, comScore, MRI, MediaTools
• Experience analyzing data and market research
• Experience with basic accounting/media math principles; basic statistical analysis experience is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

23-1999 - Marriott Int'l