Sr Director Solutions Flex Work

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.


About the opportunity
Dayforce is transforming how organizations manage today’s dynamic, distributed, and increasingly contingent workforce. As the Senior Director of Go-To-Market Strategy for Dayforce Flex Work, you will shape how we position, scale, and operationalize one of the most important innovations within the Dayforce platform.
Sitting at the intersection of product, sales, presales, marketing, and customer insight, this role is equal parts strategist, storyteller, and orchestrator. You’ll translate macro labor trends and customer needs into a sharp market narrative, better seller readiness, stronger demand generation, and meaningful attach of Flex Work across the broader Dayforce suite. This is a high-visibility, high-impact opportunity to define how Dayforce helps organizations build a more agile, resilient, and future-ready workforce.
What you’ll get to do
• Define the go-to-market strategy and market positioning for Dayforce Flex Work, rooted in macro labor trends and buyer realities.
• Build compelling “why now / why Dayforce” narratives, competitive differentiation, and vertical-specific value propositions.
• Partner with sales and presales to develop scalable enablement assets: sales plays, talk tracks, demos, objection handling, and competitive tear-downs.
• Lead seller education, activation, and readiness programs that improve AE confidence, consistency, and attach rates.
• Support key strategic deals, helping shape pursuit strategy, account targeting, and alignment of messaging.
• Collaborate with marketing to drive demand programs around labor agility, workforce resilience, and modernization themes.
• Provide structured feedback loops from the field to Product, influencing roadmap decisions, beta programs, and early-adopter engagement.
• Serve as the connective tissue across GTM, Product, Presales, Marketing, and Services to ensure alignment, clarity, and execution excellence.
• Potentially build and lead a small GTM or enablement team as Flex Work adoption scales.
Skills and experience we value
• 10+ years in GTM strategy, product marketing, sales enablement, or solutions leadership — ideally in HCM, workforce tech, or SaaS.
• Proven experience building narratives, value propositions, and competitive positioning that resonate with enterprise buyers.
• Strong track record of partnering with Sales and Presales to improve readiness, demo quality, and win rates.
• Ability to translate complex market trends into actionable GTM strategy and cross-functional execution. Experience influencing product strategy based on customer and field insights.
• Comfort navigating fast-moving, matrixed environments where stakeholder alignment is key.
• Exceptional storytelling, communication, and executive-presence skills.
What would make you really stand out
• Experience in contingent labor, workforce management, talent marketplaces, or shift-based labor platforms.
• Background supporting large enterprise strategic pursuits.
• Demonstrated success launching or scaling new SaaS offerings.
• Ability to design world-class demos and sales plays that drive repeatable outcomes.
• Prior leadership of cross-functional GTM, enablement, or solutions teams.
• Familiarity with macro labor policy, gig economy trends, or frontline workforce transformation.


What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About the Salary Ranges

Please note that the salary range mentioned in this job description sh