Director, Demand Generation

Updated: Apr 2, 2025

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About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Marketing Team at LILT

LILT’s Marketing team promotes the story and impact of LILT globally. It serves as the face of LILT, reaching out to prospects, customers, and the community to help the world understand LILT products and services, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact.

Where You’ll Work

This position is based out of our San Francisco, CA office and will be expected to work in the office in a hybrid capacity.

What You’ll Do

Reporting to the SVP of Marketing, this high-impact, hands-on leadership role is responsible for owning and scaling our global demand generation engine. You’ll lead the strategy and execution of full-funnel marketing programs that drive predictable, scalable pipeline — partnering closely with sales, product marketing, and RevOps.

You’ve done this before. You’ve taken a company from Series B or C to $100M+ in ARR, building high-performing demand engines using a mix of inbound, outbound, ABM, and lifecycle strategies. You're data-driven, revenue-obsessed, and deeply fluent in HubSpot.

Key Responsibilities:

• Own the pipeline. Drive strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth.

• Lead the function. Build, mentor, and scale a high-performing demand generation team.

• Full-funnel ownership. Design and optimize the entire lead funnel — from top-of-funnel acquisition through MQL to SQL handoff — to drive conversion and velocity.

• Leverage HubSpot. Architect scalable campaigns, lead scoring, nurture flows, and attribution models using HubSpot as the backbone of your demand engine.

• Partner with Sales. Align tightly with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.

• Fuel growth. Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet ambitious growth targets.

• Use data to scale. Build a performance dashboard culture. Forecast, measure, and communicate program results, continuously optimizing for ROI and CAC efficiency.

• Collaborate cross-functionally. Work across product marketing, SDRs, sales ops, and product to build cohesive, conversion-optimized campaigns.

Skills and Experience:

• 8+ years in B2B SaaS demand generation, with at least 4+ years in a leadership role scaling global demand engines.

• Proven track record of driving pipeline and revenue in a high-growth SaaS company, ideally in a Series C+ stage.

• Deep experience with HubSpot (certifications a plus). You can build and scale marketing automation workflows,