Director, Sales Enablement
PitchBook DataAbout the role
At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company.
Our extensive mentorship, education and training programs help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies and attending client and trade-show events. The marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
The Director, Sales Enablement brings new sales enablement, user engagement, customer insight and expansion marketing ideas and strategies to up-level the Sales and Customer Success efforts. This role works directly with leaders across Marketing, Sales and Customer Success to define, prioritize and drive sales effectiveness strategies aligned to business objectives. This position is the "go-to" source for understanding the competition and market dynamics to strengthen our pitch of "why PitchBook", constantly targeting greater differentiation with our value proposition.
Integrating Sales and Customer Success into the way Marketing thinks about field activation, this team delivers both To-and-Through-Sales/Customer Success strategies and tactics. This position is for someone who thrives working cross-functionally, interfacing and collaborating with a wide variety of leaders across go to market teams. The Director of Sales Enablement role leads a Marketing team motivated to arm Sales and Customer Success with best-in-class resources and tools to drive greater growth, expansion and retention, as well as programs and initiatives to support user engagement and gather customer insights.
Primary Job Responsibilities:
- Drive sales, expansion and retention revenue objectives through Sales and Customer Success opportunities by delivering an effective enablement strategy
- Responsible for the development, implementation and measurement of high-value initiatives that accelerate the efficiency of our field teams, growing the base knowledge, behavior and skills of the Sales and Customer Success teams
- Partner with Sales, Customer Success, Training, Product and Marketing to drive strategic alignment, effectiveness strategies and new efficiencies across the organization
- Establish foundational metrics to drive action plans for increased Sales and Customer Success productivity and adoption of enablement plans to improve the skills, knowledge and enablement required to increase velocity and improve conversion rates at each stage of our customer lifecycle
- Build unique Sales and Customer Success activations as part of our broader marketing and brand efforts, driving relevant activations through field as a channel and translating campaigns into activation tactics, content and collateral
- Develop and deploy programs and initiatives in support of user engagement and customer insights, further supporting Product and go to market teams with usage, sales, expansion and retention efforts
- Support product launches in partnership with Product and Marketing by preparing and enabling the Sales and Customer Success teams to understand and sell our product offerings
- Understand the competitive landscape and translate this analysis into consumable assets for Sales and Customer Success, developing processes for collecting competitive intelligence, distilling down to the right level of detail and translating into effective Sales communications and supporting materials
- Influence the continued investment in our Sales Enablement infrastructure to unlock scale, efficiency and effectiveness through knowledge of CRM and sales tools, technology and industry standards
- Lead, mentor and develop a team of strong Marketers, helping them grow in influence, ownership and scope
- Build and maintain close partnerships with the Marketing team (demand generation, campaigns, marketing ops, content strategy and more) as well as Revenue Operations, Sales, Customer Success and Pr
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