Marketing Manager I/II, Peer-to-Peer – Gastroenterology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

The Gastro Portfolio Peer-to-Peer Marketing Manager will actively contribute to the design, development, and implementation of speaker bureau strategies and tactical initiatives that support the Gastro HCP commercial objectives. The Marketing Manager will oversee speaker bureau management and field engagement which includes training and content pull through. Ensure the field is fully equipped to deliver impactful, compliant, and strategically aligned programs.  The Marketing Manager will also manage the P2P vendor relationship.  

To plan, execute, and create world class P2P programs for various marketing-initiatives.  The successful candidate will closely collaborate with Internal and External Agencies, AbbVie support functions, such as: Brand teams, Medical, Regulatory, Ethics and Compliance (OEC), Field Operations & Field Sales.

Responsibilities:

• Assist in Gastro Speaker Bureau management, including speaker training, optimization, utilization, tracking KPIs and External Expert engagement.
• To inform and equip the field with resources and tools that will elevate their planning and execution of impactful P2P programs
• Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
• Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
• Drive sales force execution through clear communication and impactful training initiatives.
• Establish collaborative relationships with