Senior Manager, Content and Social Strategy - NYC

About the Company:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.  

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

We are proud to have been recognized as one of America’s 500 fastest-growing companies in 2020 by Inc. Magazine and one of Forbes’ Best Startup Employers.

To learn more, visit www.industriousoffice.com/careers.

About The Role

We’re hiring an experienced and visionary Sr. Manager, Content and Social Strategy to join our marketing team at Industrious to lead the development and implementation of a full-funnel content strategy to fuel our business growth and member engagement.  Using your keen storytelling abilities, you’ll develop engaging content strategies that resonate with current and future members and bring those strategies to life across our organic social channels, website, blog, email, and more.  As a key leader on our marketing team, you will work closely with the Director of Marketing, Brand and Member Engagement and Director of Marketing, Growth to shape the future direction of our content strategy, actively contributing to ideation, creation, and execution. You’ll be expected to take on both a player (hands-on) and coach (manager) of one internal copywriter and additional contractors (ex. content creators) as needed.  This role is 40% focused on social media, 20% brand and thought leadership content, 20% member communications and 20% process to build our dynamic and scalable content engine. 

To be successful in this role, you’ll need to be a strong self-starter, comfortable with ambiguity, and have a comprehensive understanding of our product offerings, value proposition, customer segments, and market priorities. This role demands the ability to synthesize diverse inputs and data into a global yet regionally relevant marketing content strategy and brand messaging framework that delivers content with a purpose.

Close cross-functional collaboration and engagement with our local teams and member community are essential to this role, requiring in-person presence 2-3 days a week in either our Chicago or New York City area locations.

What you’ll do:

• Create and maintain a diverse content portfolio across multiple formats and channels, including organic social media (Instagram, LinkedIn, TikTok, YouTube, etc.), short and long-form editorial and branded content, member case studies and testimonials, website, blogs, video scripts, etc. with a focus on a variety of audiences (ex. from individual coworking members through Fortune 500 decision makers). 
• Own and expand on our existing organic social strategy, with a focus on IG, LinkedIn and TikTok to maximize reach and engagement while also aligning with overarching business goals; leveraging part-time content creators and other partners as needed.
• At least to start, you’ll manage our organic social channels end-to-end, including the content execution (content calendar, planning, reviewing, approving, and posting), and community management (moderating messages/comments, engaging with relevant creators, future customers, etc.) 
• Continuously collaborate with internal and external teams including Growth Marketing, Brand Marketing & Creative, Member Programming and Events, Public Relations, Executive Leadership, Member Experience, Operations, Product Management, and more to ensure content synchronicity with strategic business and marketing initiatives.
• Manage the entire content lifecycle, from concept to distribution, which includes planning, content creation and editing, publishing, and monitoring content performance.
• Lead briefing sessions and contribute to the development of content narratives for full-funnel marketing programs, ensuring alignment with demand generation goals.
• Establish content K