Regional Marketing Manager - Marketing Excellence & Operations

Requisition ID:  32651  

 

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

 

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

 

 

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB TITLE:  Regional Marketing Manager, Marketing Excellence and Operations

 

JOB SUMMARY

Working without significant direction, provides leadership within North America in the areas of strategic imperatives and objectives, marketing communications strategies and sales tools, and operational solutions to enable business growth.

 

ESSENTIAL DUTIES

• Lead Marketing Operations to streamline and optimize marketing processes and workflows, ensuring efficient execution of creative marketing deliverables and throughput, including ROI and channel optimization.
• Identify, collect, and drive marketing milestones and operations such as the annual plan, summit planning, quarterly updates, and monthly report outs. Centrally coordinate integrated action plan and dashboard report outs to identify risks to plan and operate with independence to anticipate and solve/mitigate.
• Support Commercial Operations to streamline and optimize commercial and sales processes and workflows to enable sales with marketing strategy such as pricing, value proposition/quantification, sales enablement (quoting) tools, etc.
• Lead the development and implementation of marketing operations best practices, including data governance, lead management, channel management, and marketing attribution models.
• Lead budget planning and management for marketing activities, tracking expenses, and optimizing resource allocation for maximum efficiency.
• Collaborate with cross-functional teams, including Sales Operations and IT, to integrate marketing systems and data, ensuring seamless data flow and alignment with sales processes.
• Create, document, and train marketing processes, standard operating procedures, and guidelines to ensure consistency and scalability.
• Analyze marketing performance metrics and KPIs, providing regular reports and insights to the marketing leadership team to inform decision-making and strategy refinement.
• Coordinate efforts with global marketing, communications, medical/scientific, reimbursement, sales, training, sales operations, and other functional areas to produce innovative marketing strategies that speak to customer needs. 
• Establish and is held accountable for the achievement of sales and market share goals for assigned strategies, especially those that are cross segment such as services and software
• Design and support implementation of an ideal customer experience for new and existing customers through coordination of sales training, clinical in-service assistance, and marketing programs.  Analyze and resolve problems. 
• Monitor and analyze indicators of business performance and sales funnel velocity such as Sales vs. Forecast (units, revenue, gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors. Ide