Jobs and Careers

Consumer Research Manager, Nutella

Ferrero

Parsippany, United Statesfull_timeVerifiedPosted 25 Feb 2026

💰 $143,000/yr($106,000/yr – $143,000/yr)

About the role

About the Role:

We have a current opening for a Consumer Research Manager, Nutella and are actively reviewing applications.

As the Nutella Consumer Insight Manager you will be the organization’s expert on U.S. consumer behavior, turning data into clear, actionable direction that shapes brand strategy and fuels growth. In this role, you'll ensure Nutella decisions are grounded in deep consumer understanding—identifying opportunities, anticipating market shifts, and elevating insight as a strategic driver across marketing, innovation, and communications.

By championing the voice of the consumer, your leadership will strengthen Nutella’s relevance, sharpen brand equity, and support initiatives focused on household penetration, brand consideration, and sub‑brand performance, reflecting the ongoing insight needs and strategic questions within the Nutella business.

This position is hybrid, and will be based out of our North American HQ in Parsippany, NJ.

Main Responsibilities:

MARKETING AND BUSINESS PARTNER

Serve as the primary strategic thought partner to Marketing (Global and Strategy teams) by bringing forward consumer, shopper, and stakeholder perspectives to enable fact based decision making. Provide clear, insight driven guidance that strengthens innovation, communication, and go to market planning.
Recommend, design, and lead the full research agenda for the Category, ensuring all initiatives align with category objectives, strategic priorities, and the overarching Planning System. Act as the owner of insight planning, from scoping to delivery.
Proactively support Global Brand Activation at the U.S. market level, contributing to the shaping of the BPS process and monitoring the performance of both Masterbrand and Sub Brand equities. Ensure ongoing visibility into brand health and demand space dynamics.
Partner closely with Marketing to determine priorities, managing multiple workstreams simultaneously and providing clear, insight backed recommendations that guide strategic choices and resource allocation.
Develop, maintain, and optimize all research instruments and tracking systems required to answer category questions, measure brand performance, and ensure continuity of learning over time.
Identify, assess, and select best in class external research partners, serving as the primary point of contact and ensuring methodological rigor, quality, and alignment to business needs.
Contribute to the annual insight budget, ensuring investments align with strategic priorities and are executed on time, within budget, and at the highest quality to maximize learning value.

RESEARCH AND PROJECT MANAGEMENT INSIGHTS

Lead end to end research and market testing activities for the Category, ensuring seamless operational flow and strong alignment with all relevant stakeholders at the central and local levels.
Validate and recommend the most appropriate research methodologies and testing criteria in partnership with the Category team, ensuring all approaches effectively address category objectives and strategic learning needs.
Leverage quantitative and qualitative data, statistical analysis, and predictive modeling to generate fact based insights that guide decision making and strengthen overall business and marketing strategies.
Oversee full execution of quantitative and qualitative studies, including drafting research briefs, defining preparatory materials, coordinating external partners, and ensuring high quality delivery across all phases of research.
Translate research findings into clear insights, guidelines, and strategic recommendations that inform category strategy, brand positioning, communication development, and innovation pathways.
Analyze results to identify category and brand performance opportunities, highlight risks, and propose actionable improvement plans that enhance brand equity and commercial outcomes.