AD, Commercial Business Marketing - Equine

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. The Associate Director, Commercial Business Marketing is responsible for marketing design, activation, analytics, reporting, communication, and execution across the species segment(s) within the US Commercial organization. This role supports Marketing activities including, but not limited to, sales promotions, sales force communication and alignment, marketing activation, and customer experience delivery within applicable species segments. The incumbent develops and integrates new processes and establishes best practices in Commercial Marketing. The Associate Director, Commercial Business Marketing works cross-functionally to support internal stakeholders (i.e., Customer Experience, Head of Brand Marketing, Brand Managers) in coordinating species segment incentive planning, budgeting, and evaluating the impact of marketing activities (i.e. ROI, value creation).

Duties & Responsibilities

• Researches, analyzes and interprets relevant market data and conditions as means to develop and deploy innovative marketing solutions, promotions, strategic projects and pricing plans that strengthen and enhance revenue opportunities.
• Influences Commercial Sales Reps through effective and timely communication and activation to meet and exceed strategic marketing planning and product positioning set forth by global and local Commercial leadership.
• Establishes and delivers ‘customer centric’ marketing priorities and key initiatives, effectively uses resources, cross-functionally collaborates, maintains species segment focus, identifies and eliminates inefficient processes, duplicative efforts and roadblocks, identifies innovative way of working, and effectively partners with internal stakeholders across the network.
• Cross-functionally collaborates and communicates within the species segment to effectively streamline the marketing promotion and incentive processes based on customer need and to enhance the Territory Manager and customer relationship.
• Oversees the sales and promotional mix to optimize sales and promotion spends for the segment(s) of responsibility.
• Meets individual and family brand objectives by developing ‘outside the box’ forms of promotions (i.e., digital, sponsorships, PR, etc.) that meet brand objectives and align with customer needs.
• Executes cross- functionally within Local and Global Commercial and the various species segments to identify business opportunities impacting pricing and rebates, sales force communication and alignment, marketing activation, and delivery of the desired customer experience.
• Leads and directs strategic initiatives and established project teams.
• Allocates resources and oversees change management functions necessary to successfully complete assigned projects.
• Partners cross-functionally and across species to develop and deliver new Marketing strategies and best practices in support of long-term company growth.
• As needed, supports the training and development of less experienced commercial marketing personnel.

Requirements

• Bachelor’s degree Marketing, Public Relations, Business or related discipline.
• In addition to Bachelor's degree, incumbent must have a minimum of eight (8) years progressive experience designing and leading strategic marketing activities including sales promotions, pricing and rebates, sales force communication, marketing activation, customer experience delivery, and/or other relevant commercial marketing capabilities within a Commercial Function (Product/Brand Marketing, Commercial Experience, or a customer facing role).
• Experience within a Pharmaceutical or Animal Health organization is strongly preferred.
• Ability to travel 5-10%.
• Exhibit strong written and verbal communication skills along with excellent presentation and facilitation skills.
• Strong interpersonal skills and demonstrated ability to develop stakeholder relationships.
• Demonstrated ability to collaborate and gain buy in from stakeholders to deliver results in a highly matrixed organization.
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.