Senior Director Digital Experience UX & Optimization

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As the Senior Director of Digital Strategy & Experiences  for Visa.com , you will lead the overall strategy, creative vision, and user experience for Visa.com and other digital properties. Your role will be instrumental in driving the strategy, design and innovation efforts that shape the future of Visa's digital landscape, ensuring all user interactions are intuitive, engaging, and in line with Visa’s brand and business objectives. You will oversee and build a team of designers, researchers,  and innovators to create a cohesive and forward-thinking and data-driven digital experience.
In the near-term, this individual will oversee a highly strategic effort to reimagine the current Visa.com digital ecosystem and evolve it into a customer-obsessed, personalized experience that complements sales motions and delivers targeted customer experiences that drive commercial outcomes. This team member will also coordinate on the development of an advanced digital analytics practice to identify and report on meaningful performance metrics across Visa’s digital properties, and infuse an experimentation mindset into our digital practice to foster innovation.
As a key member of the Digital Experiences & Capabilities (DXC) leadership team, the selected candidate will partner closely with MarTech, SEO, Data and Operations counterparts on the team, as well as partner cross-functional with key leaders across Global Marketing (Product/B2B Marketing, Global Brand Strategy & Development, Content, Sponsorships, Insights & Analytics) and cross-functional teams, including Technology, Communications, Talent Acquisition, Product, Legal and Sourcing. To drive relevance worldwide, this individual will also partner with Digital team members across all regional marketing teams to capture regional requirements and deliver a global platform that services needs worldwide.
This position will report into the Visa President, Digital Experiences & Capabilities. 

Responsibilities
User Experience (UX) Strategy

• Develop and execute a comprehensive digital experience and UX strategy across Visa.com, Visa Apps, and other digital properties.
• Assist in the development of commercialization strategies for various audiences coming to Visa.com (i.e. credit card affiliate programs, general audience monetization, etc).
• Oversee user research and usability studies to inform design decisions (and to help match future site experiences and features with audience demand).
• Oversee Visa.com’s personalization strategy and roadmap
• Ensure all digital experiences are user-centric and meet accessibility standards.

Design Leadership

• Lead the design team in creating innovative, high-quality digital experiences, including those that leverage AI-led experiences.
• Oversee the visual design, interaction design, and information architecture for all digital products.
• Ensure design consistency and brand alignment across all digital touchpoints.

Editorial Strategy

• Establish an editorial vision and principles for Visa’s digital properties.
• Partner with Marketing functions (including Brand and Product/B2B) and Communications to manage cross-functional editorial calendar of digital content that is aligned with corporate and regional priorities.

Innovation and Emerging Technologies

• Identify and integrate emerging technologies and trends into Visa’s digital experiences.
• Foster a culture of innovation within the design team.
• Collaborate with internal and external partners to explore new design possibilities.

Collaboration and Cross-Functional Leadership

• Work closely with Marketing, Technology, Product, and Regional teams to ensure alignment with business goals.
• Lead a high-performing team, providing mentorship and guidance on industry best practices.
• Influence senior leadership by presenting strategic recommendations and design innovations.

Governance and Best Practices

• Establish governance frameworks for design initiatives.
• Develop and maintain design guidelines and best practices.
• Drive enablement and training programs for internal teams.