Consumer Audiences Product Manager, IQVIA Digital (Remote)

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com 

Role Summary: The Consumer Audiences Product Manager is responsible for leading our modeled and predictive consumer audience products for the benefit of the IQVIA Digital business, its partners, and clients. This role will contribute to our efforts to create consumer audiences that optimize the delivery of healthcare advertising. You'll harness your expertise in DTC marketing, the production of consumer audiences, and product management to make the IQVIA modeled and predictive audiences be the market leader.

Responsibilities:

• Overview
  • Responsible for managing requirements and all activities for the modeled and predictive products within the Consumer Audiences portfolio, including product definition and planning through production, release, and end of life, ensuring quality standards are met and that the product/s support the company’s overall strategy and goals.
  • Specializes in assessing and understanding the market, defining product strategy, vision, and overall roadmap prioritization and planning.
  • Details the product specs, prioritizes, and translates requirements to story points.
  • Identifies gaps and provides expertise in business requirements for system functional specifications and scales new and current systems, processes, and procedures in a cost-effective manner.
• Product Strategy
  • Drive strategic vision for the modeled and predictive products within the Consumer Audiences portfolio to meet business objectives.
  • Work closely with internal and external stakeholders to understand market needs.
  • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
  • Contribute to the roadmap for the modeled and predictive products within the Consumer Audiences portfolio product. Gather and suggest features and enhancements based on customer feedback, business impact, and ROI. Collaborate and support a unified product roadmap within IQVIA Digital and broader IQVIA.
  • Collaborate with other parts of IQVIA where similar challenges are being addressed.
  • Stay abreast of changes to U.S. law and regulatory environment which might affect consumer audience developments. Work with stakeholders to adapt to new or emerging restrictions.
  • Stay up-to-date with the latest advancements in modeled and predictive audience modeling.
• Financial
  • Oversee all internal financial, pricing, legal, and contracting framework, regarding modeled and predictive products within the Consumer Audiences portfolio.
  • Monitor sales performance and adjust strategies as necessary to meet or exceed targets.
• Management
  • Plan, assign, and guide direct reports.
  • Appraise performance and guide professional development.
  • Address employee relations issues and resolve problems.  
• Leadership
  • Support and advise IQVIA and IQVIA Digital market efforts.
  • Maintain a deep understanding of the healthcare industry, market trends, and the competitive landscape.
  • Represent the company as a thought leader in the healthcare sectors.
  • Engage in speaking engagements, publications, and networking events to enhance our company's reputation and visibility.

Qualifications:

• Ability to lead and inspire teams, fostering a culture of positivity, excellence, and innovation.
• At least 10 years’ experience in DTC marketing. Direct experience with the creation of consumer audiences is highly valued.
• Experience with relevant U.S. data privacy laws and regulations is a plus. Experience with privacy enhancing technologies (PETs) is a plus.
• Adaptability and flexibility to changing priorities.
• Demonstrated ability to work creatively and effectively in a fast-paced environment.
• At