Director Communications, Executive and Internal Communications, GTM

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As the Director of GTM Executive and Internal Communications, you lead a team of communications professionals who ensure that the global Sales teams have the information they need to help customers and meet their revenue goals each quarter. This role operates at the intersection of strategy and execution.

You love doing bold and creative communications work and understand the key role that communications plays in the growth of business and culture. You work cross-functionally to influence and build repeatable programs that accelerate the flow of information to and within the sales organization. You and your team will work closely with regional comms partners to ensure the right information is prioritized and delivered at the right times and in the right platforms and vehicles. 

This strategic function ensures that sales and customer-facing teams are not only aligned with corporate objectives but are also equipped with the messaging, motivation, and information needed to drive revenue and market penetration. 

Benchmarking for this pivotal role extends beyond traditional communications responsibilities, demanding a unique blend of strategic acumen, sales fluency, and leadership prowess.

Your Impact

• Executive Comms support to the President: A key benchmark is the ability to serve as a trusted advisor and executive communications support to the global President and senior GTM and Sales leadership. This involves developing executive messaging, preparing keynotes, speaker notes, all-hands meetings, executive social engagement, and ghostwriting internal and external communications that are authentic and impactful
• Drive Sales and GTM Alignment: The director is responsible for ensuring the entire GTM organization, including sales, marketing, and customer success, is on the same page. This is measured by the clarity and consistency of messaging across all channels and the seamless flow of information from leadership to the field
• Lead Change Management Communications: In the fast-paced GTM environment, this leader is expected to effectively communicate organizational changes, new sales methodologies, and evolving market strategies to minimize disruption and foster buy-in
• Oversee Content and Channel Management: A crucial responsibility is the creation and dissemination of compelling and easily digestible content for the sales audience. This includes everything from newsletters and intranet updates to video scripts and sales kick-off materials. Success is benchmarked by content engagement and the effectiveness of the chosen communication channels
• Your team develops the best practices and governance for communicating to the Sales organization
• Your team owns key tools and platforms used to communicate with the Sales audience, including The Loop (intranet), Slack (collaboration), Workship and Panopto (video)
• Your team delivers the weekly foundational communication: What’s New